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Senior Marketing and Communications Advisor
3 months ago
The Opportunity: Senior Marketing and Communications Advisor
Reports to: Manager, Marketing and Communications
Location: This position is Calgary based and requires you to be eligible to work in Canada. There is no anticipated travel for this position.
As part of CAWST’s Marketing and Communications team, the Senior Marketing and Communications Advisor supports the organization to accelerate its reach and impact. We aim to do this by engaging the global WASH sector to enrich our base of clients and funders and to increase adoption of technologies, and by increasing awareness and engagement across Canada to grow and diversify CAWST’s revenue.
This position’s primary function is writing and editing, but its broad portfolio encompasses strategic marketing and communications, including strategic planning, content creation, implementation and analysis. This role will be responsible for various marketing and communications activities, including:
Marketing: The successful candidate will provide strategic insight, creative tactical selection and implementation for marketing plans, campaigns, and projects. The advisor will also ensure that evaluation, analysis, and learning are part of every project as a core component to foster continuous improvement. An in-depth understanding of digital marketing platforms and analytical tools will be essential for success. The main purpose is to engage CAWST’s key audiences, boost CAWST’s brand awareness, and deliver against our core strategic directions as well as against specific goals, objectives, and revenue targets.
Communications: This role is responsible for developing communications plans and style guides and creating key messages and content in alignment with CAWST’s goals and objectives. This will include content creation, such as blog posts, social media posts, video scripts, website content, emails, print collateral, and more. Translating complex concepts into concise and effective messaging is a key component of this role, as well as providing guidance on key messaging to the CAWST team and its leadership. Ethical content development and storytelling is essential for sharing CAWST’s impact and increasing our base of clients, funders, and donors.
Key responsibilities:
Write and edit clear, compelling copy that conveys CAWST’s work and impact for all marketing and communications materials, including blog articles, emails, social media, websites, digital ads, brochures, video scripts, the annual report, and more.
Provide strategic insight on CAWST’s initiatives and projects from a marketing and communications perspective.
Develop and execute strategic marketing and communications plans in line with CAWST’s operations plans; incorporate learning into cyclical campaign planning.
Develop and execute communications plans to build the profile of CAWST, its partners, and leaders, and to mainstream the importance of non-networked solutions, in alignment with global days of engagement (World Water Day, Global Handwashing Day, etc.)
Develop and execute media plans to contribute value to emerging conversations about water conservation and supply, safety, hygiene, sanitation, etc.
Liaise between the media and subject matter experts representing CAWST and its partners.
Monitor and respond to relevant mentions of CAWST and WASH topics online.
Organize and chair regular content planning meetings, assign stories and monitor the status of story development and execution.
Connect with stakeholders from the CAWST team and its network of contacts to gather and tell stories, with a focus on ethical storytelling.
Support events-based marketing opportunities (such as speaking engagements); research and synthesize background information, coordinate logistics, develop briefing and concept notes, conference abstracts, pitches, speaking notes and more.
Develop and coordinate relationships with volunteers and contractors, such as graphic designers, videographers, and photographers.
Provide media training, coach staff and volunteers on CAWST’s key messages.
Other duties as required.
Qualifications
Undergraduate degree, diploma, or recognized credential in marketing, communications, public engagement, or related field; a combination of education and experience will be considered.
Fluency in CP style.
7+ years of experience leading complex projects in marketing and communications.
Demonstrated excellence in collaborating with subject matter experts, creating and executing strategic marketing plans and programs.
Demonstrated ability to evaluate analytics on marketing projects and respond for optimized results.
Experience in content marketing across print and digital channels, ability to build consensus on the value of making data-informed content decisions.
Experience in marketing and communications targeting Canadian donors and funders.
Experience with crisis communications.
Proven ability to coordinate tasks using shared file systems and productivity platforms.
Exemplary attention to detail, proven ability to edit and proofread.
Additional Information
Benefits of working at CAWST:
- A meaningful role, making a difference every day for people living without basic water and sanitation
- A workplace culture where collaboration and innovation are fostered
- Rich on-the-job experiences and professional development opportunities
- Strong promotion of work-life balance and flexible work environment
When applying, please include:
A cover letter that gives an overview of your experience as it applies to this role, and explains why you are excited about joining our team.
Your resume
CAWST values equitable opportunities, sustainable solutions, and collaborative and inclusive processes. CAWST recognizes and accepts differences in cultural, religious, and political processes and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
