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Specialist, Brand Marketing

4 months ago

Brampton, Canada Loblaw Companies Full time

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Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.


Why is this role important: 

The Specialist, Brand Marketing, supporting the Super Market Division, provides tactical support for the development and execution of marketing campaigns and programs. Reporting to the Director, Brand Development, Super Market Division, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution. The successful candidate will help execute key business initiatives and campaigns, including branded and store-level social media content, 360◦ media and in-store campaigns.


What you'll do:

Social Media Strategy & Content: Supports the Social CoE in executing the divisional social media strategy and content calendar, builds and leads social content briefs, reviews and gives feedback on creative, leads promotional activations, drives reporting and optimization recommendations to the business.

Campaign Planning: Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in relevant past campaign data to advise standard processes 

Campaign Execution - Creative: Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators (e.g., Marketing and Division leadership) 

Campaign Execution - Deployment: Coordinates campaign deployment, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required 

Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key measures, participating in post-mortem discussions, and documenting findings 

Campaign Metrics & Tracking: Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/important metric dashboards; contributes to research, analysis and reporting to inform campaign activity 

Billing: Oversees management of budget control report, making sure campaigns are delivered in full against the planned budget. Also responsible for ensuring vendor invoices paid in a timely manner 

Outcomes & KPIs 

Delivering on day-to-day marketing activities, timeline management and plan execution 

Accurate/up-to-date budget tracking and reporting 

Successful execution of projects 

Contribution to the achievement of campaign objectives 


What you bring: 

High degree of accountability and strong organization skills

Balancing delivery for multiple projects & priorities in a fast-paced environment​

Brand communications, creative & media strategy (traditional and digital media)​

Knowledge of general marketing strategy and business principles​, including key performance metrics

Knowledge of leading and emerging social media platforms, content trends, and tactics to grow organic reach, engagement and following

Developing insights and reporting program results with data & analytics​

Strong oral presentation skills

Marketing brief writing

Microsoft Office (Word, Excel, Outlook, Powerpoint)

1-3 years of experience​ in CPG or Retail Marketing environment, supporting marketing campaigns, including writing marketing briefs

Experience working in teams, preference for cross-functional team experience

Experience owning projects from to planning to execution

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté.Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence – guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter :
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.