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Marketing Specialist

2 months ago

Brampton, Ontario, Canada Loblaw Companies Limited Full time

Marketing Specialist, Brand Marketing - Super Market Division

The Marketing Specialist, Brand Marketing, supporting the Super Market Division, provides tactical support for the development and execution of marketing campaigns and programs. Reporting to the Director, Brand Development, Super Market Division, this role supports cross-functional campaign teams through analysis of insights and trends to ensure seamless execution. The successful candidate will help execute key business initiatives and campaigns, including content creation, media planning, and in-store promotions.

Key Responsibilities:

  • Develop and implement social media strategies and content
  • Collaborate with cross-functional teams to plan and execute marketing campaigns
  • Coordinate the execution of creative assets and deployment of marketing materials
  • Monitor and optimize campaign performance, identifying areas for innovation and best practices
  • Track and report campaign metrics and key performance indicators
  • Manage campaign budgets and ensure accurate financial reporting

Expected Outcomes:

  • Deliver high-quality marketing activities and campaigns
  • Accurately track and report campaign budgets and performance
  • Contribute to the success of marketing campaigns and business initiatives

Requirements:

  • Strong organizational and time management skills
  • Ability to handle multiple projects in a fast-paced environment
  • Knowledge of marketing principles and business strategy
  • Experience in consumer packaged goods (CPG) or retail marketing environments
  • Excellent teamwork and communication skills
  • Ability to own projects from planning to execution