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APTPUO - Automne 2024 - ADM2720B

5 months ago

Ottawa, Canada University of Ottawa Full time

Description

:Évolution du concept de marketing, stratégies de segmentation et de positionnement, décisions stratégiques concernant le produit, le prix, la distribution, la communication. Impact des variables de l'environnement sur les prises de décisions aussi bien que la planification en marketing. Considérations éthiques de la pratique du marketing.

Posting limited to:

Professeur à temps-partiel régulier / Regular Part-Time Professor

Date Posted:

May 15, 2024

Closing Date:

June 16, 2024

Note : Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above

Expected Enrolment:

55

Approval date:

May 15, 2024

Number of credits:

3

Work Hours:

39

Course type:

C

Posting type:

Régulier / Regular

Language of instruction:

Français | French

Competence in second language:

Passive

Course Schedule:

Mardi | Tuesday 8:30-10:00 Vendredi | Friday 10:00-11:30 -

Requirements:

Doit avoir une maîtrise ou un MBA (préférablement un doctorat) dans le domaine du marketing. Doit aussi démontrer une expérience professionnelle récente dans le domaine du cours. Doit également avoir une bonne expérience de l'enseignement, de préférence dans le domaine du marketing.

Mode d’enseignement  :

Additional Information and/or Comments:

An acceptable level of education and/or experience could be viewed as being equivalent to the educational required and/or demonstrated experience.