Public Relations Specialist

3 months ago

Toronto, Canada Randstad Canada Full time
We are looking for a seasoned Public Relations Specialist with experience in the Canadian Home Improvement industry to join our client's team on a part-time, contract basis. This role requires a strategic communicator who can help shape our client's narrative, manage media relations, and execute effective PR campaigns to boost their presence in the market.

Advantages
• Flexible work, allowing you to maintain your client relationships.
• You'll help our client build a PR strategy for their organization.
• The opportunity to work with a great team to increase their brand awareness in Canada.

Responsibilities
• Develop and execute PR strategies tailored to the Home Improvement sector in Canada.
• Cultivate relationships with media, influencers, industry associations, and key stakeholders.
• Draft press releases, pitches, and media kits that resonate with the Canadian market.
• Secure media coverage in relevant publications, both digital and print, including trade journals, local news, and industry blogs.
• Manage media inquiries and act as the spokesperson for the brand when necessary.
• Monitor and analyze media coverage, providing detailed reports on the success of PR initiatives.
• Collaborate with the marketing team to ensure cohesive messaging across all platforms.
• Stay up to date with industry trends and news to identify PR opportunities.
• Organize and promote industry events, product launches, and press conferences.

Qualifications
• Proven experience in public relations, with a focus on the Canadian Home Improvement industry.
• Strong network of media contacts within the home improvement, construction, or real estate sectors.
• Exceptional written and verbal communication skills, with an ability to craft compelling stories.
• Experience managing PR campaigns from strategy to execution.
• Ability to work independently and manage time effectively in a fractional role.
• Knowledge of digital media and influencer marketing is a plus.
• Familiarity with media monitoring tools and PR analytics.
• Bilingual (English and French) is an asset but not required.

Summary
If you are an experienced PR Specialist who has worked with clients in the Home Improvement industry, we want to hear from you Please apply today.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

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