Sr. Campaign

4 weeks ago

Montreal, Canada Ivalua Full time

THE CHALLENGE

We are seeking a highly motivated person to lead the marketing strategy for one of our North American sales teams. To excel in this role, you will need experience owning all aspects of a field marketing operation within a startup environment. In addition, you will need to be well versed in account based marketing, have experience working with sales teams / leadership, be able to leverage data to inform strategy, and be skilled at collaborating with stakeholders from multiple supporting departments. Reporting to the Director of Marketing AMER, this is an opportunity to make your mark within a fast growing industry leading organization. 

WHAT YOU WILL DO WITH US

This is a multi-faceted role, with the following key responsibilities.

Build and execute a marketing plan based on your market's needs and opportunities while incorporating global and local campaigns to achieve pipeline, sales, and brand awareness objectives. Create, manage, and optimize a field marketing program that gives the sales team opportunities to build relationships with prospects in-person.Leverage intent data to plan and execute campaigns using multiple tactics and channels (e.g. social, email, webinars, events, ABM)Identify key 3rd party vendors for lead generation programs that lead to MQL & SQL growth. Plan and execute programs to accelerate / progress active opportunities, working closely with Sales & SDR teams.Own the tracking of the marketing funnel from MQL to SQL conversion, in collaboration with supporting teams.  Build strong relationships with the Sales team while positioning yourself as a strategic business partner.Establish market expertise and bring creative ideas to grow the business.Communicate effective reporting, including ROI tracking, pipeline and campaigns metrics to sales.Collaborate with internal & external partner teams to develop engaging offline experiences for key prospects within your sales area. 

Travel

15 - 25% expected 

YOUR PROFILE

If you have the below skills & experience, this role could be for you:

6-8 years of marketing experience, preferably field marketingAccount Based Marketing experience is a mustAbility to build strong relationships with Marketing, Partner, SDR, Sales, and Presales teamsStrong proficiency in MS Office suite Proficient written communication and ad/email marketing skills (email and ad copywriting)Experience using Hubspot or other ABM tools a plusDomain expertise in one or more of the following is a plus: Spend Management, Sourcing, Contract Management, eProcurement, eInvoicing, Spend Analytics, Direct Procurement MRP/ERP, Services Procurement, Supplier Master Data ManagementBachelor’s Degree in Marketing or related field (Master’s degree a plus)English is required as we serve customers throughout Canada from our Montreal location, and a significant majority of business is conducted in English; however, wherever possible, we will support the employee's right to work in French.

WHAT WE CAN DO FOR YOU

An innovative and stimulating work environmentGreat training and career developmentYou will work with a diverse and global team made up of exceptionally passionate, talented and motivated colleagues who are established leaders in their fieldRegular social events, team sports or musical activities (under normal conditions)We pride ourselves in customer experience, agility, pragmatism, enthusiasm, and continuous learning

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