Director of Demand Generation

2 weeks ago

Vaughan, Canada Mircom Group of Companies Full time

Director of Demand Generation

Founded in 1991, the Mircom Group of Companies is North America’s largest independent designer, manufacturer and distributor of intelligent building and life safety solutions. Reaching customers in over 100 countries worldwide, our portfolio includes: fire detection & alarm, communications & security, mass notification, nurse call, and building automation & smart technologies.

Mircom’s mission is to save lives and protect property by providing a line-up of innovative and advanced solutions which are scalable to satisfy diverse user demands, from small buildings to the largest complexes. Our unwavering commitment to North American manufacturing enables us to offer the highest quality and best competitive value across our vast range of products and solutions.

Summary: 

Mircom is seeking a Demand Generation Specialist to capture, nurture, and convert leads into customers and partners(“MVPs”). The ideal candidate will develop and implement strategies to increase brand awareness, engage leads, and drive interest in Mircom’s products, services, and partner programs. Key responsibilities include defining and communicating Mircom's unique selling proposition (“USP”) through compelling content, events, and engagements to differentiate Mircom from competitors and clarify its market position and value proposition. The ideal candidate will also have proven experience in demand generation, strong communication skills, and proficiency with CRM and marketing automation tools.

Key Responsibilities:
  • Creates and oversees the annual plan, budget, and schedule for demand generation activities.
  • Engages with peers in Product Marketing and Product Management early in the product development cycle to develop marketing strategies and plans.
  • Develops and executes demand generation strategies, programs and tactics that increase awareness, leads, conversions, builds pipeline and delivers revenue.
  • Monitors, analyses, and reports on the performance and ROMI of demand generation campaigns, using data-driven insights to optimize and improve results.
  • Leads and manages a team of demand generation & event marketers, sets and tracks goals, and provides guidance, mentorship, and support to drive performance and achieve targets.
  • Oversees the industry event strategy, including a mix of Mircom-owned client events and an annual calendar of industry trade shows.
  • Oversees the creation and execution of digital and account-based-marketing (ABM) plans including SEO, email marketing, social media, and content marketing.
  • Manages an external agency to oversee the delivery of digital, creative and technical services including budget allocation, targeting strategies, and performance tracking.
  • Stays informed on industry trends, best practices, and emerging technologies in digital marketing evolving into Mircom’s demand generation expert.
  • Oversees website operations ensuring it serves as an effective demand generation tool. Manages SEO, content, technical performance, branding and design.
  • Monitor key performance indicators (KPIs) to measure the success of demand generation efforts
Requirements and Skills: 
  • Post Secondary diploma or degree in marketing, business management, or a related program.
  • A minimum of 5 years experience in marketing with a focus on demand generation and events.
  • Experience leading and managing a high-performing marketing team / business unit.
  • A proven track record in marketing achieving results and business objective.
  • Experience working in a manufacturing setting is an asset.
  • Experience in Fire, Life Safety and Security industry is an asset.
  • Familiarity with marketing automation including ActiveCampaign, Hootsuite is an asset.
  • Excellent communication and project management skills.
  • Ability to analyze data and make data-driven decisions.
  • Must be able to travel for live events, regional office visits, and field marketing.

What Mircom Offers:

  • A great working environment  
  • Competitive salary 
  • Group insurance benefits 
  • Company RRSP program 

We would like to thank all applicants for their interest in this position however only those selected for interviews will be contacted. 

Mircom Group of Companies is an equal opportunity employer that considers all applicants regardless of cultural background, religion, marital status, sexual orientation, family status, disability or any other grounds as outlined in the Ontario Human Rights Code.  In compliance with the Accessibility for Ontarians with Disabilities Act, Mircom is committed to providing a welcoming and inclusive work environment for all individuals with disabilities in a respectful and dignified manner. Accommodations will be made available, upon request, to applicants who have specialized needs throughout the recruitment process.  

Disclaimer: Mircom does not accept resumes from employment placement agencies, head-hunters or recruitment suppliers that are not in a formal contractual arrangement with us. Our recruitment supplier arrangements are restricted to specific hiring needs and do not include this or other job postings. Any resume or other information received from a supplier not approved in advance by Mircom to provide resumes to this posting or website will be considered unsolicited 

 

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