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Business Event Development Specialist
2 months ago
About Us
We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.
Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units’ market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.
The Destination Development & Marketing Group is focused on driving sustainable year-round visitation through program and initiatives that positively impact Edmonton’s image and awareness in regional and international markets. More specifically on the destination development side, we help develop and showcase the amazing tourism experiences Edmonton has to offer visitors. We work closely with local businesses, ground operators, attractions, experience providers and festivals to help develop products and experiences that are authentic to Edmonton.
About the Position
The Event Development team is looking for an Event Development Specialist to join the team The Event Development Specialist will support the vision, planning, and implementation of event enhancements, event servicing requirements, and localized partnership opportunities for attracted business events. The purpose of this role is multilayered – it provides event planners and organizers with the best possible experience in our city by developing strong relationships, maximizing the event potential, facilitating connections to prospective partners, and making it as easy as possible to host their event in Edmonton. This role works collaboratively with various internal units, stakeholders, local businesses, suppliers, and community groups. Reporting to the Event Development Manager, Business Events, the Event Development Specialist will provide expert guidance and assistance to attracted business events hosting their event(s) in Edmonton. The Event Development Specialist will ensure event planners and organizers have the information and resources that they need to successfully achieve their goals and objectives.
The successful candidate will be responsible for:
Developing and overseeing ongoing updates to Events & Business Development speakers list.Research and maintain the Events & Business Development volunteers contacts and relationships. Work with BDAM’s to uncover new volunteer connections through the Post Secondary Institutions and various business sectors. Connecting event organizers to relevant local vendors, suppliers, businesses, and community groups/members.Encouraging and inspiring event planners and organizers to explore opportunities that celebrate Treaty 6 Indigenous culture and history both authentically and respectfully. Participating in ongoing Indigenous training, learning, and unlearning. Working collaboratively with internal Explore Edmonton units to ensure event organizers are fully supported.Providing unique project management assistance to help event planners and organizers navigate and understand the different services and offerings. Work alongside Event Attraction Strategist and City of Edmonton to develop the Show Your Badge Program.Facilitating kick off and debrief meetings with event planners and organizers as well as necessary internal units and stakeholders.Developing and growing relationships with local suppliers, agencies, contractors, attractions, experience providers, influencers, businesses, etc.Attending events, familiarization tours, site visits, media launches, event announcements, etc. as required.Working closely with the Business Development Account Managers (BDAM’s) to ensure a smooth and easy transition from sales to event development for all attracted business event planners and organizers.Assisting and collaborating with Business Events team on familiarization tours and site visits.As required attend business, marketing, and sustainability events in relation to attracted business events. Actively contribute to annual business planning.Assist with building and compiling post-event reports.Support in the completion of event briefs for business events.Contribute to regular team updates (ie. Huddle, wins, weekly meeting, etc.).Responsible for the ongoing maintenance and upkeep of CRM system (Simpleview) to ensure Event Development information for Business Events is accurately inputted, tracked, and updated. Special projects as requested.The successful candidate will have the following:
Completion of a post-secondary degree, diploma, certificate, and/or equivalent years of experience in event management, marketing, tourism, and/or hospitality field.2 to 3 years of related experience in event planning, marketing, tourism, sales, or hospitality. Proven experience in event planning, an asset.Experience with CRM system management and Asana, considered an asset.Knowledge of the tourism industry is considered an asset.Critical thinking, communication, organization, problem solving, and creativityCreative thinker and a can-do attitude.Background in event operations.Results driven, self-motivated, and attention to detail.Excellent interpersonal and communication skills. Passionate about business events.Is a natural relationship builder.Knowledge of the City of Edmonton and Explore Edmonton products/experiences is considered an asset.Proficiency with MS Office Suite of Applications (Excel, PowerPoint, Outlook, and Word) and database management.Ability to work evenings and weekends as required.