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Product Marketing Coordinator
4 months ago
Who We Are
Meet Fresh Prep — Western Canada’s most convenient and sustainable meal kit delivery service.
As a certified B Corporation, we make convenient eating healthy and sustainable for the communities we operate in. We source quality local ingredients whenever possible, and deliver in reusable, recyclable and compostable packaging. We offer 10 chef-created meal kit recipes each week, with options for many lifestyles and preferences including vegetarian and vegan.
In the past few years, we have collected many awards and recognition for our continued pursuit in being a leader in both customer and employee satisfaction. Some awards include The Georgia Straight’s Golden Plates, 23rd and 24th Annual Best of Vancouver award for Best Meal Kit Service, BC’s Top Employers 2023, Top SME 2023, and Climate Smart. Fresh Prep also placed on The Globe and Mail’s prestigious 2023 Canada's Top Growing Companies list.
Who You Are:
Collaborative Team Player: You are motivated by collaborative team task achievement and driving a results-oriented culture.
Strong Communicator: Your verbal and written communication skills allow you to get results across easily and quickly, in a friendly and professional manner.
Positive Attitude. You approach work in a cheery and optimistic way.
Adaptable. You thrive in a changing environment and are able to pivot direction easily.
What you will be doing
The Product Marketing Coordinator/Associate Product Marketing Manager will be responsible for the preparation of product marketing campaigns and research, as well as regional web merchandising with input from the Product Marketing Manager with the key goal of achieving basket size targets. The Fresh Prep Foods Inc Product Marketing Coordinator will support the Product Marketing Manager with executing against the product roadmap, product related launches (both culinary and digital), data analysis, project management, market/user research and product marketing brief assistance where applicable .
Assist in the development and implementation of product marketing campaigns, GTM strategy and product positioning (culinary & digital product)
With general guidance from Product Marketing Manager prepare campaign briefs
Create and brief ongoing new product marketing campaigns
Prepare marketing activity reports and metrics for measuring activity success (Key performance indicator is basket size)
Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
Support PMM in user research , product survey and usability testing
Support the PMM in evaluating and establishing the marketing plan and strategy by assembling and analyzing KPI forecasts, setting objectives, planning and organizing promotional presentations, and updating reports
Project manage ongoing task specific for product marketing, product marketing campaigns, ensuring key milestone are met on time,
Track add on sales, analyze trend and support ongoing data for cross functionals
Keep up to date with competitor and industry trends. Provide inputs on new product ideations based on competitive analysis and market trend
Support PMM in tracking marketing initiatives and update weekly/monthly reports
Review regional QC/AB/BC/ON and perform web merchandise related tasks & maintaining regional menus.
What we are looking for:
Bilingual in French and English ,fluent in both written and spoken
Past work experience in e-commerce or marketing department
Strong data analytical skills and data-driven thinking
Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
Proven ability to prepare marketing campaigns with a blend of focused research, strategy and creativity.
Energetic, self-motivated, and results-oriented
Proven team player who is both flexible and adaptable
What You Can Expect:
Position is based in Montreal(preferred) or Vancouver.
An inclusive, fun workplace filled with fantastic colleagues. We’re a certified B-Corporation and our team is passionate about making a positive difference (and also about food)
Competitive pay and bonuses
Comprehensive health benefits (including medical, dental, vision and life-insurance) after 90 days of successful employment.
Food Perks
Fresh Prep is an Equal Opportunity Employer (EOE) and prohibits discrimination of any kind. We value diversity at our company and at all job levels our goal is to be diverse, inclusive and representative of the communities we operate in. We endeavor to recruit, develop and retain the best talent from a diverse candidate pool and truly believe that diversity, equity and inclusion among our team members is vital to our success as a company. We trust that in applying for a role with us you value this as well
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