Brand Manager, Product

4 weeks ago

Toronto, Canada Red Bull Full time
Company Description

The Brand Manager, Product & Insights position is responsible for driving Red Bull growth through ensuring we have deep consumer insights to offer the right products in the right channels, available at the right moments of need, to profitably grow the brand. The ideal candidate will have a proven track record of launching products that drive brand love and commercial impact. They will be poised to become the “consumer expert”, acting as a key driver of the annual marketing strategy and broader business priorities for Red Bull Canada.

The position will be a leader in consumer data analysis, portfolio management, insights storytelling, people management, and working cross-functionally, and with external partners and customers, to deliver results that represent the Canadian consumer. This role will help drive vision of the Marketing team and be instrumental in organization-wide growth and innovation.

Job Description

PROVIDE PRODUCT STRATEGY & COMMERCIAL RESULTS

Owns annual business plan strategy, priorities and innovative activation tactics within Canadian Brand, Global Brand, and cross-functional Sales & Operations teams.

Develops the annual business strategy and is responsible from ideation through execution for each new SKU within the portfolio, including all national items, Limited time offers, and retailer-specific products.

Oversees the commercialization process from inception to post-analysis and reporting to deliver learnings and recommendations to leadership team, ensuring annual volume growth.

Drive impact across the organization by leading cross functional portfolio needs; includes supporting on forecasting and volume projections, to planogram development and operational timeline management.

Develop all consumer-facing messaging, inclusive of locally created advertising campaigns, in store, and online communication, for the entire Red Bull portfolio.

Analyzes and interprets consumer and shopper insights, including data sets from sales tools (AC Nielsen, Numerator), to drive portfolio decision-making and deliver commercial impact.

CONSUMER INSIGHTS & MARKET RESEARCH

Lead the development, execution, and analysis of all consumer research and insights for Red Bull Canada, with a heavy emphasis on the annual Trial & Awareness study in collaboration with Red Bull Global Insights team to own the distribution of brand heath analysis and scorecard on a quarterly basis.

Hold a deep understanding of national and regional insights and consumer behaviours to provide localized and regionally-specific recommendations and solutions.

Support the strategic vision of the Red Bull Canada 1-to-3-year strategy via insights deep dive during annual business planning season.

Management of external vendors and agencies, with natural enthusiasm for continually exploring and experimenting with new, creative, impactful ways to do research.

Lead ad-hoc, locally driven insights studies with agility and analytical expertise in order to win versus competition and drive consistent, long-term business growth.

Leadership in translating insights into influence and action, across all levels of audience, via strategic frameworks, guidance, and business recommendations.

LEADERSHIP & MANAGEMENT

Coach and develop one direct report, Brand Specialist, Initiatives & Insights, to excellent performance.

Expertly communicate with, and influence, executive leadership; gain full organizational buy-in, from field to HQ, for portfolio decisions and campaigns.

Own Direct (Advertising) and Indirect Marketing budgets while ensuring agency buy-in to launch plans/objectives, securing efficient and responsible spending to maximize ROI and increase overall Brand Awareness.

Establish processes, timing, required resources and workflow to ensure a smooth and successful cross-functional execution of all portfolio launches.

Qualifications

7(+) years' experience in a CPG Marketing/Sales capacity.

Proven track record with leading cross-functional teams in a leadership capacity; driving a product strategy through the full life cycle and engaging all key stakeholders along the way.

Experience managing external research vendors & creative agencies – leading the process from brief to execution.

Thrive in a fast-paced environment where being a self-starter who can expertly manage many simultaneous projects with keen attention to detail—while also figuring out what is next and what is needed—is a must.

Strong business and financial acumen, supported by strong analytical skills; Proven excel skills are needed.

Proficiency in the art and science of insights—equally comfortable in the worlds of data analysis and creative storytelling with excellent presentation skills.

Experience across a wide range of quantitative and qualitative research at every level of the process—research design, vendor management, questionnaire development, data analysis, reporting – is an asset.

Fluent in English, French is an asset.

Additional Information

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

  • Ambassador of Brand Enthusiasm

    3 weeks ago

    Toronto, Ontario, Canada Brand Momentum Full time

    We are seeking a charismatic and energetic Ambassador to represent our brand in the Toronto market.About the RoleThis is an exciting opportunity to engage with customers at various Costco locations nationwide, promoting and distributing samples of our product. As a key representative of our brand, you will be responsible for creating memorable experiences...

  • Product Brand Manager

    2 months ago

    Toronto, Canada HelloFresh Full time

    **Location**: Toronto, ON **About the Role** Factor (factormeals.ca) is like a "startup within a startup" and we want to keep up the momentum by adding a Brand + Product Marketing Manager to our team. Reporting to the Associate Director, Marketing, you'll be taking ownership of the positioning, messaging, and branding of our product portfolio. As the Brand...

  • Brand Ambassador

    1 month ago

    Toronto, Canada Brand Momentum Full time

    Brand Momentum is looking for an experience, enthusiastic Brand Ambassador to be apart of the Planters team!Job Title: Brand Ambassador – Planters Peanuts Position Overview: As a Planters Peanuts Brand Ambassador, you will be the face of our brand during high-profile events. You'll engage with...

  • Product Brand Manager

    2 months ago

    Toronto, Canada HelloFresh Full time

    JOB DESCRIPTION Location: Toronto, ON About the Role Factor (factormeals.ca) is like a “startup within a startup” and we want to keep up the momentum by adding a Brand + Product Marketing Manager to our team. Reporting to the Associate Director, Marketing, you’ll be taking ownership of the positioning, messaging, and branding of our product...

  • Ambassador for Brand Momentum

    3 weeks ago

    Toronto, Ontario, Canada Brand Momentum Full time

    About UsBrand Momentum is a dynamic company that embodies the spirit of enthusiasm and joy. As we continue to grow, we are seeking a charismatic individual to embody our beloved brand ambassador, Mr. Peanut.About the RoleWe are looking for an energetic performer who can bring Mr. Peanut's personality to life at various events across Canada. This includes...

  • Brand Ambassador/Promo Model

    3 months ago

    Toronto, Canada Brand Momentum Full time

    Brand Momentum is looking for Brand Ambassadors/Promo Models in Toronto for one of our clients (Guru). Overview: We're excited to announce an opportunity for Brand Ambassadors (BAs) to join our team for the upcoming Guru Roadshow at various Costco locations nationwide. We are looking for energetic, committed, and outgoing individuals to...

  • Brand and Product Marketing Manager

    6 months ago

    Toronto, Canada HelloFresh Full time

    At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries...

  • Product Demonstrator

    4 weeks ago

    Toronto, Ontario, Canada Brand Momentum Full time

    About the Role:We're looking for a talented Product Demonstrator to join our team at Brand Momentum. As a Product Demonstrator, you'll have the opportunity to showcase amazing products and create memorable experiences for customers.Key Responsibilities:Organize and conduct in-store sampling events to highlight featured products.Actively engage with...

  • Ambassador Representative for Toronto Brand Experience

    3 weeks ago

    Toronto, Ontario, Canada Brand Momentum Full time

    Job Description:Ambassadors are required to represent the brand in a positive and engaging manner. The ideal candidate will be energetic, outgoing, and comfortable approaching customers to promote the product.About the Role:Sales Focus: Meet daily sales targets by creating memorable experiences that turn interactions into potential sales.Product...

  • Planters Peanut Mascot

    3 weeks ago

    Toronto, Ontario, Canada Brand Momentum Full time

    About the Role:Brand Momentum is seeking an energetic and charismatic individual to embody the iconic Mr. Peanut as our Planters Peanut Mascot.This is a fantastic opportunity to bring Mr. Peanut to life, creating memorable experiences for audiences at retail grand openings and high-profile events like the Santa Claus Parade.You will engage with fans of all...

  • Brand Ambassador

    2 weeks ago

    Toronto, Ontario, Canada Brand Momentum Full time

    Job DescriptionWe are seeking a Brand Ambassador to represent D'Italiano and promote our products across Ontario this summer.About the RoleGuerrilla sample our Gusto Bagels in various locations using electric scooters equipped with a solar-powered toaster.Provide up-to-date reporting and maintain accurate records of sales and customer...

  • Product Specialist

    1 month ago

    Toronto, Canada Brand Momentum Full time

    Product Specialist - Scotch Expert (Yorkville) Calling All Scotch Experts! Are you someone passionate about Scotch with a strong professional background in the industry? We are looking for a Product Specialist for an exclusive Scotch program at Yorkville, starting November 9th! Role Highlights and Responsibilities ...

  • Immersive Brand Experience Manager

    3 weeks ago

    Toronto, Ontario, Canada Bond Brand Loyalty Full time

    About UsBond Brand Loyalty is a dynamic and innovative company that crafts solutions to forge stronger brand loyalty and drive sustainable growth for our clients.Job DescriptionWe are seeking an Experiential Marketing Project Manager to join our Sponsorship & Experiential Marketing (XM) team. As a key member of our team, you will play a vital role in...

  • Planters Peanut Mascot

    1 month ago

    Toronto, Canada Brand Momentum Full time

    Job Title: Planters Peanut Mascot Position Overview: Planters is looking for an energetic individual to embody the iconic Mr. Peanut! As the Planters Peanut Mascot, you will bring Mr. Peanut to life, creating memorable experiences for audiences at retail grand openings and the upcoming Santa Clause Parade. You'll engage with fans of all ages,...

  • Brand and Product Specialist

    5 months ago

    Toronto, Canada Porter Airlines Inc. Full time

    Job Summary: The Brand and Product Specialist is responsible for coordinating a full range of marketing initiatives. Duties & Responsibilities: - Reviews, audits and updates brand standards and their compliance across operations - airplanes, airports, catering, offices, marketing material, etc. - Liaises with operational departments for creation and...

  • In-Store Product Promoter

    3 weeks ago

    Toronto, Ontario, Canada Brand Momentum Full time

    We are seeking a charismatic and outgoing In-Store Product Promoter to join our team at Brand Momentum in Scarborough, ON. This is an exciting opportunity for individuals who enjoy interacting with customers and showcasing products.Key Responsibilities:Product Demonstrations: Organize and conduct in-store sampling events highlighting featured...

  • Brand Ambassador/Promo Model

    4 weeks ago

    Toronto, Ontario, Canada Brand Momentum Full time

    About the RoleWe are seeking a highly motivated and charismatic Brand Ambassador/Promo Model to join our team in Toronto. This exciting opportunity will see you engaging with customers at various Costco locations nationwide, promoting and distributing samples of our product.Key Responsibilities:Meet daily sales targets by turning interactions with customers...

  • Brand Manager

    4 months ago

    Toronto, Canada Spin Master Ltd Full time

    Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company? At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s...

  • Brand Manager

    3 weeks ago

    Toronto, Canada Organigram Inc Full time

    Founded in 2013, Organigram first began as a medical cannabis provider. Today, the Company is focused on winning in the Canadian recreational market and dynamically expanding the company’s global footprint and influence.Organigram has developed a portfolio of adult-use recreational cannabis brands including Edison, Big Bag o’ Buds, SHRED, Monjour, Holy...

  • Brand Manager

    3 weeks ago

    Toronto, Canada Organigram Inc Full time

    Founded in 2013, Organigram first began as a medical cannabis provider. Today, the Company is focused on winning in the Canadian recreational market and dynamically expanding the company’s global footprint and influence.Organigram has developed a portfolio of adult-use recreational cannabis brands including Edison, Big Bag o’ Buds, SHRED, Monjour, Holy...