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BI Specialist | Digital Marketing Strategy

4 months ago

Montreal, Canada Evolving Web Full time

If you live and breathe analytics, marketing data and technology, we want to talk to you. We are looking for a BI Specialist | Digital Marketing Strategy & Analytics Manager to develop, implement, analyze and optimize our digital presence and our client projects. You have a strong grasp of analytics and the latest marketing tools, including SEO/SEM best practices. You know how to present your recommendations in a simple manner to different audiences.

What does a Digital Marketing Manager do?

You will have ownership of analyzing the performance of our agency’s digital marketing efforts and provide recommendations. You will also work on client projects.

Requirements

  • Produce technical and content audits including keyword research and search engines
  • Analyze digital marketing data, prepare monthly performance reports and present recommendations to the management team
  • Continuously optimize website content for search engines (SEO) based on recommendations
  • Recommend and implement digital marketing tools and strategies to increase traffic and conversion rates, set benchmarks
  • Plan and execute paid advertisement campaigns (SEM) in collaboration with internal and external stakeholders
  • Advise the client and execute marketing tactics (analysis, audits, benchmarks, analytics, SEO, SEM, etc.)
  • Research and analyze competitors, identify trends and ideas


What kind of skills set do you need to be successful in your role within Evolving Web?

  • Degree in marketing or related field
  • 2-5 years work experience in an analytical digital marketing role with proven success in managing online advertising campaigns
  • Experience with digital advertising tools and website analysis tools (eg Google Analytics)
  • Strong knowledge of keyword research and SEO best practices
  • Knowledge of performance marketing, conversion optimization and online customer acquisition
  • Experience with presenting complex data in a simple manner
  • Interest in current and future trends in digital technologies and act proactively
  • Excellent written and verbal communication skills in English
  • Commitment to customer service (internal and external)
  • Efficient in prioritizing with a proven track record of success
  • Strong project management abilities

Bonus for:

  • Strong communication skills in French
  • Experience using WordPress or Drupal
  • Experience working in an agency

Benefits

What kind of person usually gets along easily with us?

  • Someone who feels better products come from a collaborative work process
  • Not afraid to voice your opinion but open to any input
  • Organized, consistent, and able to work on several projects concurrently;
  • Creative and curious, you're not afraid of learning new tools or responsibilities;
  • Strong team player, problem-solving and leadership skills.

What you get:

  • Have a competitive salary and a good work life balance, with a focus on both play and work.
  • Work as part of a multi-disciplinary team of designers, developers, and strategists to create modern and human-focused websites / web applications in Drupal, Wordpress, and React JS.
  • Receive mentorship on how to grow as a leader, improve your skills, and deliver quality products.
  • Take ownership of the outcomes of the projects you work on and step in to help other projects when needed.
  • Be part of a diverse multilingual team spread across many countries.
  • Receive encouragement and support to optionally write blog posts under your own name and present at conferences.
  • Join a remote-friendly agency that is based out of Old Montréal.
  • Work with dedicated people in a fun and friendly environment.
  • Health Insurance.


Evolving Web offers equal employment opportunities to all. The masculine is only used to lighten the text.