Specialist, Brand Marketing

3 weeks ago

Brampton, Canada Loblaw Companies Full time

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 


Why is this role important: 

The Specialist, Brand Marketing, supporting the Super Market Division, provides tactical support for the development and execution of marketing campaigns and programs. Reporting to the Director, Brand Development, Super Market Division, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution. The successful candidate will help execute key business initiatives and campaigns, including branded and store-level social media content, 360◦ media and in-store campaigns.


What you'll do:

Social Media Strategy & Content: Supports the Social CoE in executing the divisional social media strategy and content calendar, builds and leads social content briefs, reviews and gives feedback on creative, leads promotional activations, drives reporting and optimization recommendations to the business.

Campaign Planning: Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in relevant past campaign data to advise standard processes 

Campaign Execution - Creative: Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators (e.g., Marketing and Division leadership) 

Campaign Execution - Deployment: Coordinates campaign deployment, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required 

Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key measures, participating in post-mortem discussions, and documenting findings 

Campaign Metrics & Tracking: Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/important metric dashboards; contributes to research, analysis and reporting to inform campaign activity 

Billing: Oversees management of budget control report, making sure campaigns are delivered in full against the planned budget. Also responsible for ensuring vendor invoices paid in a timely manner 

Outcomes & KPIs 

Delivering on day-to-day marketing activities, timeline management and plan execution 

Accurate/up-to-date budget tracking and reporting 

Successful execution of projects 

Contribution to the achievement of campaign objectives 


What you bring: 

High degree of accountability and strong organization skills

Balancing delivery for multiple projects & priorities in a fast-paced environment​

Brand communications, creative & media strategy (traditional and digital media)​

Knowledge of general marketing strategy and business principles​, including key performance metrics

Knowledge of leading and emerging social media platforms, content trends, and tactics to grow organic reach, engagement and following

Developing insights and reporting program results with data & analytics​

Strong oral presentation skills

Marketing brief writing

Microsoft Office (Word, Excel, Outlook, Powerpoint)

1-3 years of experience​ in CPG or Retail Marketing environment, supporting marketing campaigns, including writing marketing briefs

Experience working in teams, preference for cross-functional team experience

Experience owning projects from to planning to execution

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note :
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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