SEM Manager
5 months ago
Job Description
Saatchi & Saatchi Toronto is looking for a Search Engine Marketing (SEM) Manager to join our team
Key Responsibilities:
Create, execute, & manage paid search strategies. Communicate with clients, attend meetings, and present to clients on a regular basis. Translate client’s marketing goals into a successful paid search strategy & manage client expectations. Educate paid search team and clients on SEM best practices and strategies. Day-to-day supervision of client paid search and analytics programs including strategic approach, recommendations and performance. Provide strategic direction on specific initiatives, identifying key messages or value proposition and the best means to communicate it. Conduct keyword research, build keyword lists, and analyze search volume and competition to provide campaign recommendations. Manage and optimize paid search campaign strategies, including bid optimization, landing page optimization, and search remarketing. Create paid search reports, analyzing campaign performance along with strategic recommendations for continual improvement. Contribute to paid search and analytics new business pitches. Stay current on emerging trends and act as a thought leader, keeping the team updated on changes and best practices.Qualifications
3+ years Search Engine Marketing (SEM) experience, preferably in an agency environment. Strong technical SEM background & proven track record in paid search engine optimization. Strong background with the following SEM tools: Google AdWords, Google Analytics, Search Ads 360, Bing Ads, and more. Strong presentation skills, including the ability to communicate complex data in simple terms. Strong leadership, organizational and project management skills. Ability to identify growth opportunities. Keen eye for detail & excellent organizational skills. Knowledge of web development & JavaScript is an asset.-
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