Paid Media Specialist
3 weeks ago
- Competitive salary
- Employee discounts
- Flexible schedule
- Opportunity for advancement
- Paid time off
- Training & development
- Wellness resources
Are you a paid media expert with a passion for driving impactful advertising campaigns? Crunch Fitness Canada is searching for a Paid Media Specialist to join our Marketing Team and take the lead in managing and optimizing ad campaigns for over 30 clubs nationwide. This position is based out of our Head Office in Cambridge, Ontario. You’ll have the opportunity to own and lead all aspects of paid media strategy and execution for a growing fitness brand. This role is ideal for a seasoned professional who thrives in a position where their expertise will make a direct impact.
Position Overview:
- Run and Manage Paid Ads:
- Execute and optimize Google Ads (Search and Display) campaigns.
- Manage and enhance social media ad campaigns (Facebook, Instagram, TikTok, etc.).
- Analytics & Optimization:
- Track and analyze campaign performance metrics to determine successes and areas for improvement.
- Provide actionable recommendations to improve ROI and campaign efficiency.
- Budget Management:
- Handle advertising budgets across over 30 clubs.
- Provide accurate spend recommendations and ensure efficient use of funds.
- Reporting:
- Generate and present performance reports to the team.
- Highlight key metrics, insights, and next steps to support growth.
- Strategic Direction:
- Recommend strategies to scale campaigns and grow member acquisition.
- Stay up-to-date with the latest trends in paid media and digital advertising.
- Flexible work schedule that supports your work/life harmony
- Competitive compensation that will include benefits in 2025
- Complimentary Crunch Fitness Membership
- Very fun and engaging work environment that is unmatched
- Paid vacation and wellness days
- Training and development
- Minimum 3-5 years of experience in paid media, digital advertising, or campaign optimization.
- Expert Knowledge:
- Deep understanding of Google Ads, social media ads, and analytics platforms.
- Ability to identify patterns in performance data and take proactive steps.
- Strong Analytical Skills: Ability to interpret complex data and translate it into actionable strategies.
- Budget Savvy: Experience managing significant ad budgets and delivering results.
- Independence & Initiative: A self-starter comfortable taking ownership of paid media efforts and driving results with minimal supervision.
- Excellent Organizational and Planning Skills: Proven ability to manage multiple campaigns, prioritize tasks, and meet deadlines.
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