Associate Marketing Manager

4 weeks ago


Mississauga, Canada PepsiCo Full time
Overview

Do you want to work on some of Canada’s largest and most recognized iconic brands? Reporting to the Sr Director this position is accountable for championing the long-term planning of one of the business with a high potential to grow Value-Added Protein Portfolio.

The Associate Marketing Manager –is responsible for ensuring we have long-term strategies and innovation grounded in consumer insights. As a change leader, influencer, and strong brand marketer, you will be responsible for building a strategic vision, setting the agenda, and ensuring strength of our plans to deliver both short-term and long-term results.

Responsibilities Shape the future of Value-Added protein business in Canada. Develop new strategies and opportunities for Value Added Protein long term growth and innovation pipeline ensuring SBP alignment. Lead the strategic planning Value Added Protein that is grounded consumer segmentation. Wire and collaborate with the US & Global Groups to ensure shared learning and strategic alignment for growth maximization. Plan and execute innovation initiatives from concept to launch, including packaging, in-store programs, and selling stories. Track and analyze results to measure the success of initiatives. Collaborate and work closely with Sales Strategy, and Food Service on programming & innovation. Independently lead cross functional teams to ensure coordination of activities and timely execution of innovation. Maintain strong cross-functional, cross divisional agency relationships. Qualifications Undergraduate/graduate business or marketing degree Solid execution & strategic thinking skills Strong and effective communication skills Self -starter with ability to work independently -- high sense of urgency and entrepreneurial spirit. Demonstrated ability to develop & cultivate relationships; build consensus & influence business partners, Excellent multi-tasking, solid execution, project management and prioritization skills Ability to lead and work within team environment. Strong problem solving and sound business judgment; ability to anticipate issues and resolve them.

#Li-Hybrid 



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