Content Marketing Specialist

2 weeks ago

Elmira, Canada Tri-Mach Group Inc. Full time

KEY RESPONSIBILITIES

Content Creation [70%]

§ Creating both written and graphic content for brochures, flyers, newsletters and more, supporting product launches and campaigns

§ Writing engaging and informative blogs or project case studies for any of the companies within Tri-Mach Group

§ Capturing photo and video content of projects within our shop for customer approval and/or archiving

§ Editing photos and videos as needed to promote modern and clean brand image

§ Routinely visiting customer job sites to film and photograph projects, including drone & GoPro footage

§ Creation of external marketing images and videos to showcase projects, products, and services

§ Creation of internal tutorial/instructional/SOP videos to teach employees how to use various hardware and software

§ Creation of internal culture videos to assist in recruitment and on-boarding initiatives

§ Creation of graphics as needed by other departments

Social Media Management [15%]

§ Creation of social media visuals and graphics

§ Collaboration with marketing team develop social media content calendar and schedule posts

Email Campaigns [10%]

§ Designing mass email communications to send via MailChimp

Miscellaneous [5%]

§ Support social committee through employee engagement, social initiatives, company intranet, and internal promo store orders

§ Always conduct oneself in a professional manner in alignment with Company values, including but not limited to language use, attire, and workmanship

§ In accordance with Company policy and relevant employment legislation, overtime and work outside of regular hours, and being on call may be required at the discretion of the Company

§ All other duties as required

Requirements

§ A degree or diploma with a focus in graphic design, marketing or similar field

§ 1-3 years experience working in a B2B marketing environment with exposure to copywriting, graphic design, and social media management

§ Intermediate experience with Adobe software, especially Photoshop, InDesign and Premiere Pro

§ Intermediate photography and videography experience, specifically using a DLSR, GoPro, and drone

§ Strong MS Office skills – Word, Outlook, Excel, and PowerPoint

§ Ability to commute to all organizations and customer facilities

§ Able to work effectively and reliably under pressure

§ Experience working with third-party marketing tools, including CoSchedule and MailChimp

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