Global Marketing and Business Development Lead – Healthcare and Life Sciences

2 weeks ago

Toronto, Canada Baker McKenzie Full time
The Global Marketing and Business Development Lead – Healthcare and Life Sciences (HLS) will be responsible for developing the go-to-market strategy, plan, and global BD & marketing programs for the Global Industry Group (the "Group"), working closely with the Global Steering Committee. Responsibilities: Client Work with sector client teams to generate demand for high-value services and drive more profitable, institutionalized client relationships Identity the target global clients within the sector  Utilize research and client intelligence to understand sector needs and the competitive landscape Lead on strategic BD programs SCF initiatives  Provide input into high-value pitches in the sector GPG Marketing Define the IG value proposition and communicate through core marketing materials and engaging campaigns and events Establish a differentiated value proposition and associated messaging and integrate into core marketing materials Create a core set of client-facing global marketing materials to include; global capability statements, pitch materials, a curated list of landmark deals and matters, case studies Shape high-impact campaigns and events to deliver a pipeline of opportunities and ROI IG Solutions and Services Develop distinctive client solution(s) to equip our partners to sell/capture high-value client work and establish the firm as counsel of choice Focus on high-value growth opportunities Collaborate across PGs/IGs to develop high-value sector focussed solutions  Lead on Identification and promotion-related experts and experience  Brand and Profile Raise the profile of the Firm internally and externally (thought leadership, seminars, etc.) Develop high-impact campaigns to raise the profile of the group and selected lawyers  Lead on internal townhalls and strategic communications GIG Operations Act as a strategic advisor to the IG Chair and provide coordination across KM, BD, and Client teams Lead on SC engagement and priorities.  Manage business plan execution and prioritization Manage IG budget and investments  Collaborate with regional/alliance teams on implementation Skills and Experience: Significant post-qualification business development and/or marketing experience in a law firm or other business services organization.  Excellent English language skills (verbal and written) and the confidence to communicate in a multi-cultural, multi-level environment Experience working directly with senior counterparts on strategy and execution Management and influencing experience with direct reports Excellent time management and organizing skills; ability to prioritize and manage time to meet deadlines Strong word processing and spreadsheet skills

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