Vice President of Global Marketing
3 weeks ago
**Who we are**:
Founded in 1982, WPO is the largest independent provider of holistic wellbeing solutions. Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 75 million individuals across 116,000 organizations in more than 200 countries and territories. At WPO, you will be joining a team that is committed to improving employee wellbeing around the world.
**Current opportunity: Vice President of Global Marketing**
Location: Toronto, Canada - Hybrid - open to remote
**What you will do**:
The VP of Global Marketing will possess a unique blend of business, financial, leadership and functional competencies and is accountable for the promotion and growth of the Workplace Option brand, awareness and reputation in the global market. This role is critical to the growth of Workplace Options market presence and reputation. The VP of Global Marketing works in partnership with other key functional roles such as Sales and Account Management and will be responsible for effectively deploying enterprise marketing resources to drive demonstrable results aimed at revenue growth, reputation, brand awareness and product positioning.
Reporting to the Chief Operating Officer the VP of Global Marketing will be a critical partner for the Chief Executive Officer and the Chief Revenue Officer.
**Responsibilities**:
This position is responsible for initiation, management and oversight of Workplace Options projects and activities related to:
- Creating an enterprise value position, brand story and narrative.
- Enabling sales and account management (Global).
- Building, Maintaining and Utilizing a thought leadership platform.
- Leading the implementation of marketing campaigns - strategically/tactically - that meet business objectives and drive leads.
- Driving B2B marketing including digital marketing and materials.
- Marketing to and acquiring consumers on behalf of our clients and resellers.
- Managing the WPO brand, reputation and public relations.
- Designing and Maintaining our Web presence.
- Leading internal and external communications.
- Supporting client-specific marketing requirements.
- Commercializing products and services from concept through go to market.
- Expanding WPO’s capabilities in product marketing, market strategy and market research.
Beyond the areas of content expertise, the VP of Global Marketing will be provide overall leadership in the following areas:
- Managing a diverse team of individuals, located in several markets around the globe, who have skills in line with the activities outlined above.
- Working together with the leadership team to align marketing strategy, activity and resource assignment with organizational and departmental goals.
- Developing a budget, allocating spending, measuring impact and ROI for the purpose of demonstrating advantageous use of enterprise resources.
**Qualifications/Skills**:
- Minimum of a bachelor’s degree, preferably in Business, Communications, Marketing or related field.
- At least 7-10 years of experience developing strategic marketing campaigns, collateral and communications.
- Demonstrated experience creating and editing engaging and persuasive content in multiple formats for various audiences.
- Experience and capability to expand our capabilities in product marketing, market strategy and market research.
- A value-driven mindset to demonstrate the value of our marketing strategy and key tactics.
- Ability to demonstrate team leadership, while playing a “hands on” role in areas of critical importance.
- Demonstrated ability to think strategically across diverse global markets optimize regional impact.
- Creativity, flexibility and strong work ethic.
- Understanding of graphic design and layout; ability to format professional documents.
- Experience with Adobe Creative Cloud.
- Ability to successfully meet deadlines and manage multiple concurrent projects.
- Positive attitude and desire to learn new skills, technologies and approaches to problem-solving.
**What we offer**:
At Workplace Options, we don’t just deliver wellbeing services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include:
Paid Time Off, Life Insurance, Employer Pension Contribution, Travel Reimbursement, Extended healthcare, dental and vision benefits, Life insurance, AD&D and Long-term disability insurance, Training/tuition reimbursement, Gym Reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Mentorship Program, Employee exchange programme, Comprehensive training provided for this position.
- At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel em
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