Email Marketing Coordinator.

4 weeks ago

Laval, Canada Laura Canada Full time

Company Description

Join our team to achieve your full career potential We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best.

Job Description

As the Email Marketing Coordinator, you will contribute to Laura's success by creating and disseminating consistent email strategies based on performance driven results. As a part of the Email Marketing Team, the Coordinator must work closely within a cross-functional team, championing project/time management, workflow and communication. 

How will you support the team?

Assist in developing, planning and executing email content strategies and marketing campaigns measured against performance driven metrics. Build and set up email marketing campaigns with cross-functional teams for copy, design, and integration. Implement A/B test plan to measure and optimize campaigns to maximize the performance. Provide 360-degree lens to marketing projects guiding alignment across online and offline initiatives, ensuring brand adherence and consistent tone of voice and image across all touch points. Create email briefs for design, copy and integration teams. Build close relationship with internal stakeholders to align with product pushes and smooth project process. Assist with the email calendar planning by bringing forward benchmark ideas and contribute to the plan. Brief email A/B tests and communicate results to the team. Track and report on key marketing metrics (sends, open rates, CTOR, revenue). Support team members in compiling the weekly reports for continuous email optimization. Stay up to date with evolving technologies and trends for email marketing best practices. 

Qualifications

The people who thrive with us have:

1-3 years of experience in email marketing, and communications Strong organization and time management skills Strong attention to detail Retail experience is an asset  Experience working with an email deployment platform (Bloomreach) is an asset. Passion for fashion Proficiency in French and English (Written and Spoken in order to efficiently communicate with internal and external partners.)

Additional Information

Laura Canada is a family-owned retailer housing two iconic women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and sell our fashion collections across Canada. We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations as well as operating laura.ca and melanielyne.com. We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion. We believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.

Benefits

We are committed to helping you reach your full potential., Room to GrowAt Laura Canada, training & professional development are a top priority. We invest in our employees by offering a wide range of training programs–from IT to language training. We prioritize helping you achieve your professional goals by helping you build your strengths & develop your talents through coaching. We are dedicated to keeping our employees engaged by offering internal advancement opportunities., An Inspiring WorkplaceIt’s no secret that a friendly & positive work environment is crucial for well-being and a happy sense of belonging. Regular team building activities & lunches, a Halloween celebration, and an annual summer picnic are some of the many events organized to promote a passionate, creative & diverse company culture., Work-Life BalanceWe believe that a healthy work-life balance is the key to success, which is why your quality of life is our first priority. Recharge your batteries with paid vacation time & floater days. Enjoy our summer hours (half-day Fridays), and get to leave an hour early on Fridays the rest of the year. You even have the option of taking a leave of absence if you ever need to. We make your life simpler by offering free parking, discounted dry cleaning pick-up and seasonal tire change services at our head office., RecognitionHard work & dedication never goes unnoticed. Every employee enjoys a 50% off discount card valid on all Laura & Melanie Lyne styles. Benefit from our employee referral program, offering a significant monetary reward for the right candidate. Every month, a sizable gift card is awarded to an employee nominated by their peers–a person who has shown an admirable display of teamwork. We also offer a gift to celebrate employees who reach an important career milestone., Health & Well-BeingWe encourage you to take care of yourself–both mentally & physically–because when you feel well, you do well. We offer group insurance for your medical & dental needs; RRSP contributions so you can plan for the future; paid sick days for when you’re feeling under the weather; and a discounted gym membership at Goodlife Fitness (Énergie Cardio) to maintain a healthy body & mind.,

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