Category & Sales Analyst

3 weeks ago

Toronto, Canada Tilray Full time
Category & Sales Analyst - Toronto, ON (Hybrid) About Tilray Tilray is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages. A Day in a life of…. The Category & Sales Analyst will be a key contributing member of the Insights & Analytics team at Tilray. This position will lead category and portfolio strategy while working collaboratively with Sales & Marketing to develop go-to-market plans both nationally and regionally. In addition to category, the individual will work directly with our sales leaders to provide insights, develop plans, and build performance reporting tools to effectively manage the strategic execution of go-to-market planning. *Relocation is not required if you are the best fit for our role. *Exposure working in a Cannabis Industry is required
Duties & Responsibilities Portfolio & Category Management Develop and implement category strategies and plans to achieve sales and profit targets. Conduct market research, analyze trends, and competitor products to provide business direction on opportunities for product innovation, renovation, discontinuation, and portfolio optimization. Understand and improve upon company, brand, and regional portfolios by providing insights that assist with assortment planning, selection, and optimization. Conduct portfolio performance reviews that provide insight on the success of new innovations, product renovations, and seasonal campaigns. Collaborate with the Sales & Marketing teams to develop plans to drive sales, increase brand visibility, and monitor key performance indicators. Sales Analysis Develop a deep understanding of the major sales drivers of the company to support decision making through analytics. Produce, analyze, and maintain provincial sales data by SKU, Brand and Category; providing insight to market share, distribution, sales velocity, and emerging trends. Develop and maintain Key Account reports, monitor KPIs, and leverage the data to help improve Tilray Market Share. Develop and maintain Key Account reports, monitor KPIs, and leverage the data to help improve Tilray Market Share. Data & Reporting Provide technical expertise on data storage structures, data mining, and data cleansing. Assists in the development of the Company’s internal reporting systems and master data Work closely with sales teams to gather reporting requirements and build new reporting capabilities Build automated periodic sales reports to stakeholders, including insights and commentary on the company’s sales performance and variance to forecasts and budgets
Qualifications Bachelor’s degree in Business, Economics, Statistics/ Engineering, or a related discipline Minimum 3 years’ experience in an insights/ analytics function providing insights to internal or external clients Experience dealing with multiple sources of internal/ external, structured/ unstructured data Experience with Tableau, Access, or Alteryx. Advanced user of MS office suit (Excel: Pivot Tables, Macros, VBA) and SQL, Python Experience in retail/ CPG/ Alcohol industry is considered an asset Presentation skills necessary to effectively communicate, update, persuade, and/or facilitate discussions with all level of management. Tilray Brands welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.

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