PPC Specialist

2 months ago

Montreal, Canada SSENSE Full time

Company Description

SSENSE (pronounced [ es -uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything ElseTM.SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content, generating an average of 100 million monthly page views. Approximately 70% of its audience is between the ages of 18 to 40.

Job Description

About the Team: Reporting to the Senior PPC Manager, the PPC Specialist is responsible for supporting and improving upon the paid search, shopping, app install and display campaigns at SSENSE. They will be strategically and operationally responsible for their own set of countries, drive innovative initiatives and encourage operational excellence in their channels through best practices in mining, implementation, documentation and monitoring. The ideal candidate is highly analytical and comfortable with online marketing measurement practices and creative problem solving.


Why Join Us: 

Devise and manage the implementation of PPC campaign strategies (Google Adwords, Google Merchant Center, etc.) 

Manage campaign bidding from an analytical standpoint to meet revenue, budget, ROAS (return on ad spend) and customer acquisition objectives

Meet or exceed monthly sales and ROAS targets, while staying within the allocated budget and adopting an incremental ROI mindset.

Run performance testing and measure performance of various SEM experiments to maximize the return on ad spend by allocating budget and resources to the most effective strategies

Stay abreast of the latest PPC trends and best practice to maintain a competitive edge by leveraging new tools, techniques, and strategies that can improve channel performance

Qualifications

 How To Excel In This Role: 

A minimum of 3 years relevant experience working with either SEM management, analysis, coding and Web management, preferably in an e-commerce environment with proven success

Strong knowledge in Paid Media (Search, Shopping, Display, YouTube, pMax), Google Merchant Center, Google Analytics, and other SEM and statistical tools

Strong understanding of integrated marketing and multi-channel strategies

Experience building Adwords scripts is a strong plus

Excellent written and verbal communication skills in both English and French as French is the language in the Quebec province

 What Sets You apart: 

Strong analytical and organizational skills 

Proven ability to consistently perform independently and as part of a team

Ability to thrive in a fast-paced, performance-driven environment

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