Senior Media Manager, Media Analytics

4 months ago

Toronto, Canada Procter & Gamble Full time

Description

P&G Canada's Brand Operations Team is a strong multi-functional team comprised of expert media leaders focused on building industry leading media expertise, capabilities, and go to market strategies that drive media enabled growth across the P&G brand portfolio.Brand Operations works in close collaboration with P&G Canadian brand teams, North American and Global media teams, and local agency and media partners.P&G is looking for a Sr. Media Analytics and Operations Manager to join us full-time in Toronto as soon as possible. The Sr. Media Manager will be accountable for identifying, building, and managing digital media capabilities and go to market strategies that continue to fuel media driven growth.

If you have experience working with media data, advanced media analytics, and creating insights, then a role in our Analytics & Insights (A&I) function may be for you We are looking for someone who:

·Loves solving tough business problems and brings creative thinking and ideas to drive innovation and growth behind our portfolio of P&G brands.

·Has a track record of developing both people, and the organization.

·Can identify, build, and leverage new data & analytics capabilities

·Is familiar with traditional and digital media planning and measurement data sets

·Understands the Canadian media landscape

·Has demonstrated thought leadership in measuring media ROI

Key Responsibilities:

Improving Media Investment ROI and Media Planning including:

· In-Market Performance & Portfolio Optimization:

·Enabling the systems and tools that track in market performance in key media spend pools to understand how inventory is delivering against brand goals and identify opportunities on how to smartly adjust future plans and buys to maximize impact.

oBuilding capability to assess opportunities to optimize P&G’s 30+ brand portfolio’s advertising spend and

oLeading adoption of new analytics approaches, capabilities, and models to solve current marketplace challenges across P&G brands to enable broad use and activation

· Creating Capabilities and New Analytics Approaches to Solve Key Opportunities in Cross-Media Planning and Measurement, Media Attribution, and the Cookie-less Future

· Providing Media Thought Leadership and Training Across the Organization

Job Qualifications

Minimum of College Degree/Certificate; Bachelor’s Degree preferred. 5-8 years’ professional experience in media analytics, measurement, and optimization preferably with a media agency or multichannel national advertising client Strong data and analytic skills: a) data manipulation tools such as SQL; Business Intelligence tools such as - Power BI/Tableau; b) able to Able to triangulate between data, brand goals and opportunities; c) has built or leveraged media data & analytics platforms and capabilities Strong Management Skills:Proven skills at managing multiple stakeholders and multiple priorities, balancing short and long term needs and implicationsEffective communication skills – able to leverage verbal and written communication to drive action; able to present and sell ideas to senior managementAbility to operate with discipline - relentless attention to detail and strong project management skills Agility and bias for action: Experience managing projects independently, with the ability to pivot quickly in response to changes across our brands, marketplace, and consumers.

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