Senior Brand Marketing Advisor

Found in: Talent CA C2 - 2 weeks ago

NiagaraontheLake, Canada Medavie Blue Cross Full time

Medavie is a national health solutions partner that integrates benefits management, health management and health care delivery. Together, with our team of more than 7,700 professionals, we are committed to improving the wellbeing of Canadians.

 

As a not-for-profit organization, Medavie oversees Medavie Blue Cross, a premier all-in-one benefits carrier and public health program administrator, and Medavie Health Services, a national primary health care solutions organization and the largest contracted provider of emergency management services in Canada.

 

We are one of Canada's Most Admired Corporate Cultures, one of Canada’s Top 100 Employers and an Imagine Canada Caring Company.

 

We don’t have shareholders. Instead, we proudly invest in communities to help address some of Canada’s most pressing health care challenges.

 

Job Title:Senior Brand Marketing AdvisorDepartment:Brand & Creative ServicesCompetition:86999Internal/External:BothEmployment Type:Full Time, PermanentLocation:ON, QC, NS, NB, NL, PEI, Remote AvailableSalary:Competitive CompensationReports To:Manager, Brand & Creative Services  

 

The Opportunity

 

This role is responsible for developing and executing strategies to support the Medavie house of brands.  They work in close collaboration with colleagues throughout the Brand and Creative Services, Corporate Communications, Marketing and related teams to deliver integrated strategic marketing plans including recruitment campaigns and content marketing strategies that represent our brand and tell our story in engaging and innovative ways.

 

Main Responsibilities-

  • Contribute to large-scale branding and marketing plans to promote value propositions as you liaise with designers and creatives while leveraging the broader Brand Marketing and Communications teams and external agency partners.
  • Work collaboratively to manage marketing and branding projects by coordinating efforts of various colleagues and business partners, including creative production and quality assurance.
  • Support recruitment marketing and branding efforts for Medavie’s employer brand and student recruitment through its health care training and education college.
  • Copywriting and editing, ensuring consistency in messaging and adherence to brand guidelines.
  • Support development, management and distribution of website and social media content for Medavie house of brands.
  • Lead branding efforts for Medavie customer service walk-in locations.
  • Support team approaches and management of brand events and sponsorship activations.
  • Collaborate and nurture effective working relationships with business partners from various departments and external agency contacts.

 

Qualifications-

  • University Degree, ideally in business or marketing
  • Minimum 5 years of broad-based marketing, branding or communications experience balancing solid strategic thinking and execution in a fast-paced environment. Experience in a marketing agency and/or the public sector is considered an asset.
  • Demonstrable experience in Marketing project management and execution — you know how to develop a strong marketing plan, engage others, execute and project manage, and report results.
  • Digital content and marketing acumen – you are always learning about new marketing innovations.
  • A knack for writing, copyediting and quality assurance.
  • Comfort and some experience working with social media and website management tools.
  • Strong knowledge of modern communications and marketing trends and standards.
  • Comfort working in a hybrid environment and collaborating with diverse professionals across Canada.
  • Ability to discern key fundamentals from complex information and develop into easy to understand and engaging content.
  • Creativity – you think differently, and you innovate.  You think about “what if…” and can communicate your great ideas.
  • Collaboration – you work well with others and know how to engage colleagues to develop and execute successful marketing activities.
  • Negotiation is part of your language– whether it is negotiating timelines, projects, or vendor pricing you are comfortable having conversations with the intent of finding solutions.
  • Build strong working relationships with partners, agencies, and vendors.
  • Detail oriented, thrive in a fast-paced environment, enjoy a variety of work, and can change gears quickly.
  • Problem solver - you are curious by nature and have the drive to see projects through to completion.
  • Bilingualism (French and English) is considered an asset.

 

 

We are an Equal Opportunity Employer. 
 
Medavie strives to foster a culture where everyone is enabled to achieve their full potential - a culture of diversity, equity and inclusion (DEI) where we live our values every day in the way we treat each other, our members and the communities we serve. Accessibility is a top priority.
 
For applicants with disabilities, we provide accommodations throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Medavie Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation. All personal information is collected under the authority of the Municipal Freedom of Information and Protection of Privacy Act.
 
We would like to thank all candidates for expressing interest. Please note only those selected for interviews will be contacted.

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