Analyst/Sr. Analyst, Air Canada Product Marketing

2 weeks ago

Toronto, Canada American Express Full time

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

How will you make an impact in this role?

As a member of the Aeroplan Co-Brand team, you will play a meaningful role in driving engagement and retention within our existing portfolios through the development and execution of marketing plans and product strategy.

You will continually develop and hone your marketing skills, analyze data and extract insights to inform customer engagement strategy and campaign development, and use the power of partnerships to deliver differentiated customer value.

As an Analyst/Sr. Analyst, you will also support the day-to-day management and maintenance of card products, along with their associated services, benefits and capabilities.

Strategic Thinkers & Problem Solvers Unite

The role of Analyst/ Sr. Analyst is rich and diverse, providing opportunity to grow, develop and partner with collaborators throughout the organization. If you possess a customer-centric mentality, a passion for innovation and thrive when working with partners, this role is for you

Specific role responsibilities include:

Marketing 

Support the development and execution of our customer lifecycle strategy including new marketing programs, trigger communications, cardmember engagement initiatives, etc. End to end management of Amex Offers and partner-led offers, including assessing opportunities and launching offers within the market. Collaborate with the Aeroplan partner to bring to life new cardmember programs that challenge the status quo.

Strategy & Analytics 

Develop a detailed understanding of critical customer engagement, product and partner metrics. Ensure new treatments align to these objectives. Regularly report on and analyze the performance of key business metrics. Recommend and implement strategic actions and solutions. Understand customer and competitive trends by carrying out periodic competitive and qualitative assessments and providing commentary on findings.

Management 

Partner with internal marketing teams on developing communications and reviewing marketing materials for accuracy Work effectively across broader Amex teams to deliver enhanced efficiencies, processes, services and Cardmember experiences (Acquisition, Legal, Compliance, Technologies, etc.) Support day-to-day external and internal partner relationships

Minimum Qualifications

University Degree in Marketing/ Business/ Commerce, or equivalent combination of education and business experience Minimum 2-year experience in an equivalent marketing position or product management work experience A self-starter with a demonstrated ability to take initiative, get results and champion a project from conception through implementation and evaluation Experience developing partnerships and maintaining relationships Strong oral and written communication skills; emphasis on proposal development and the creation/delivery of effective presentations Proven track record of analyzing data sets; demonstrate critical thinking and problem solving skills Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a demanding environment Strong ability to lead change and set priorities, with capacity to be flexible and adapt with new opportunities Proficiency in MS Office, notably Excel, Word and PowerPoint

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries  Bonus incentives  Support for financial-well-being and retirement  Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)  Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need  Generous paid parental leave policies (depending on your location)  Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)  Free and confidential counseling support through our Healthy Minds program  Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

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