Marketing Manager
11 hours ago
Location: Victoria, BC (ON-SITE)
We are looking for a passionate Marketing Manager to enhance player engagement and retention strategies in our client in their Victoria, BC studio for a 1-year maternity leave cover position. In this role, you will develop and implement strategies to activate, engage, and retain players across their mobile games portfolio.
Key Responsibilities:
Plan and execute CRM programs.
Utilize our CRM platform to create cross-channel customer journeys, optimizing campaign responsiveness through user segmentation and dynamic messaging.
Collaborate with the Product Manager and other teams to design and implement lifecycle campaigns, including planning, targeting, and analysis.
Work with the Data Analytics team to measure campaign effectiveness and channel impact.
Qualifications:
5+ years of experience in CRM or direct marketing within a creative environment.
Familiarity with major Customer Engagement platforms.
Proven experience in multi-channel direct marketing, including social media, email, and mobile messaging.
Strong analytical skills with a focus on campaign tracking and ROI metrics.
Excellent project management abilities, emphasizing goal-oriented delivery and operational excellence.
Bachelor’s degree or equivalent experience.
Preferred Qualifications:
Experience in mobile gaming or lifecycle-based businesses.
Familiarity with Leanplum/Clevertap.
Knowledge of A/B testing and mobile user acquisition strategies.
If you're ready to make an impact in a dynamic environment, we’d love to hear from you
Advantages
Are you interested in reaching millions of people?
Our client is dedicated to developing popular brands that have engaged millions of players across various platforms, with the goal of reaching even more.
Is technology what excites you?
They work on a game platform that leverages machine learning and advanced publishing technologies to support a wide range of exciting game content.
Do you want to have fun and make a difference?
Every day, they push the boundaries of what’s possible while working on a variety of beloved and highly-rated games across all platforms.
Responsibilities
Plan and execute CRM programs.
Utilize our CRM platform to create cross-channel customer journeys, optimizing campaign responsiveness through user segmentation and dynamic messaging.
Collaborate with the Product Manager and other teams to design and implement lifecycle campaigns, including planning, targeting, and analysis.
Work with the Data Analytics team to measure campaign effectiveness and channel impact.
Qualifications:
Qualifications
5+ years of experience in CRM or direct marketing within a creative environment.
Familiarity with major Customer Engagement platforms.
Proven experience in multi-channel direct marketing, including social media, email, and mobile messaging.
Strong analytical skills with a focus on campaign tracking and ROI metrics.
Excellent project management abilities, emphasizing goal-oriented delivery and operational excellence.
Bachelor’s degree or equivalent experience.
Preferred Qualifications:
Summary
This is a fantastic opportunity to get your foot in the door with a company that works with some of the world's most popular games. although this is a one-year opportunity there is a chance of extension if your performance and economic conditions allow for it.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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