Marketing Intern
2 months ago
Stage 6 mois
Assistant(e) Marketing Opérationnel
BRP est un constructeur et un distributeur de véhicules motorisés. Présent dans plus de 24 pays avec 18, employés, BRP dispose d’un siège marketing européen à Lausanne et d’une unité marketing & commerciale en France à proximité de Aix-en-Provence . Vous serez basé au sein du service Marketing France & Benelux.
Dans le cadre du développement de notre programme utilitaire & agricole, votre rôle sera d’une part d’assurer une bonne coordination avec le siège Européen à Lausanne, adapter les stratégies marketing aux spécificités françaises/belges, coordonner les événements, gérer les prestataires français/belges et d’autre part accompagner/soutenir et piloter l’activité vente France & Benelux.
VOUS AUREZ L’OCCASION DE :
Ce stage s’articule ainsi en 4 axes, voici des exemples de tâches à accomplir dans le cadre de votre stage :
1- La coordination avec le siège européen :
o Relecture de contenu
o Traduction
o Mise en application de campagne
o Mise à disposition d’informations locales
o Scorecard
o Suivi de campagnes
o Coordination entre les concessionnaires et le siège Européen
o Constitution de database & Reporting
o Faire présentations post Mortem
o Participation à l’élaboration stratégique des plans
2- La coordination d’événements et la gestion de prestataires
o Réservation d’emplacement à des salons nationaux
o Coordination et adaptation de stands (Coordination avec le standiste européen)
o Logistique Événement (Vérifier les délais de livraison, quantités, qualité,)
o Procédure Suivi COOP
o Contrôler et faire suivi chez les prestataires des éléments nécessaires aux différents événements et pour les communiqués de presse.
o Communication avec les agences
o Validation et modifications « BAT »
o Accompagner à certains événements pour un suivi sur place
o Gérer la logistique concernant les voyages et événements avec également le support complet administratif durant tout l'événement
o Reporting & présentation
o Réalisation de Brochure
o Réalisation de Kit événementiel
3- La création de contenu local
o Rédaction de la Newsletter chaque semaine
o Traductions de bulletins
o Création de contenu pour les réseaux sociaux
o Création d’outils PLV pour les événements locaux
4- Activation Retail
o Mise à jour des fichiers de pilotage
o Tracking des performances et ajustements des communications
o Follow-up des événements & suivi avec les concessionnaires
LE POUVOIR DE LA DIVERSITÉ
BRP s’engage à favoriser une culture qui invite, connecte et propulse les ambitions des employés de tous les horizons et de toutes les croyances et expériences. En fin de compte, la diversité et le caractère unique de nos employés stimulent notre ingéniosité et nous donnent une longueur d'avance pour l'avenir.
Pour cette raison, nous accordons une grande importance à la diversité et nous nous efforçons de toujours nous surpasser pour créer un environnement de travail où chaque employé se sent à sa place, peut s’épanouir et trouver un sens dans son travail.
BIENVENUE CHEZ BRP
Leader mondial dans le domaine des véhicules et des bateaux récréatifs, nous créons des moyens innovants de se déplacer sur la neige, l'eau, l'asphalte, la terre et… même dans les airs. Ayant son siège social dans la ville de Valcourt, au Québec, notre entreprise est ancrée dans une tradition d'ingéniosité et d’attention particulière à notre clientèle. Aujourd'hui, nous avons des usines de fabrication au Canada, aux États-Unis, au Mexique, en Finlande, en Australie et en Autriche. Nous comptons sur près de 23 personnes dynamiques, propulsées par la conviction profonde qu'au travail comme dans la vie, l'important n'est pas la destination. C’est le voyage. Le vôtre.
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