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Director, Brand Marketing
3 months ago
It's fun to work in a company where people truly BELIEVE in what they're doing
Director, Brand Marketing
Full Time, Permanent
Chief Customer Officer
Your Style, Your Career
Harry Rosen is a retailer of fine quality menswear with store locations across Canada. We have been specializing in luxury menswear for over 70 years and have been officially recognized as one of Canada’s Best Managed Companies.
As the leading high-end men’s wear clothier in Canada, Harry Rosen has an exciting and challenging opportunity for a Director, Brand Marketing who will be responsible for Harry Rosen, E Zegna and the Harry’s Outlets. The successful candidate will be accountable for the following:
Assist in the development of brand strategy for all store banners, owned brands, and assigned brand marketing initiatives Write and manage marketing briefs that deliver multi-channel, full-funnel, customer-centric campaigns Lead designated integrated marketing plans and campaigns, from conception to execution Collaborate with freelancers, media partners and internal teams on media strategies that leverage owned, earned and paid media Develop marketing innovation to surprise and delight our customer Achieve cohesive and consistent messaging across customer touchpoints Partner with the data analytics team to set, monitor, and measure marketing KPIs Champion development and use of customer personas and segmentation in marketing strategies Develop customer insights and post-mortems to inform future plans Analyze customer outcomes and sales reports by division, department and brand Work with cross-functional teams and partners to provide recommendations Assist with the planning, development and communication of the marketing calendar Align sales planning and promotions with the marketing calendar Assist in the development of integrated marketing plans by collaborating with cross-functional teams Identify opportunities to improve marketing process Assist with seasonal department budget planning Responsible for monthly forecasting, ongoing billing and tracking of all assigned expenses Develop plans to generate brand PR and earned media Manage relationships with PR agencies and/or freelancers to drive PR strategies Drive key messaging that reaches our consumers through third party channels that support with the communications of marketing and brand strategy Own in-store event channel objectives and support Manage relationships with suppliers and external agencies Partner with internal teams to develop breakthrough omni-channel creative campaigns and events Partner with the store operations and visual merchandising teams to develop best-in-class in-store marketing communications Hold one-one meetings and complete assessments of direct reports. Manage team engagement, development, and succession planning. Establish performance standards and lead by example. Model flexibility and embrace change in a fast-paced environment.The successful candidate will have the following background and experience:
University Degree is required 8 years of experience in a similar position Demonstrated ability to work with numerous internal/external resources and departments to reach objectives Demonstrated experience in managing external media planners and buyers, and creative teams Excellent relationship building skills Ability to both think strategy and has a high detail orientation Working knowledge of digital media and technology Strong business acumen Strong sense of urgency Strong customer service orientation Excellent communication skills, both written and oral Excellent organizational skills and problem-solving skills Knowledge of the fashion/retail industry an assetWhat are the perks of the job?
Opportunity to additionally earn an annual bonus Best in industry discounts and special purchase opportunities A comprehensive flexible benefits package Pension and Group RRSP Programs that grow with you A modern, digitally advanced workplace A coach committed to supporting the achievement of your personal career goals A culture that is rich and diverse fostered through an internal Diversity Equity and Inclusion Council An employer that values internal growth and promotion and is committed to succession planning for your futureWe thank you for your interest in this opportunity.
