Sr Manager, Affiliates
Found in: Talent CA C2 - 2 weeks ago
Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for Rogers purchases using cutting-edge technology. Interested? Take the next step and consider this opportunity to make a meaningful impact with Rogers Bank.
Reporting to the Head of Marketing, the Senior Manager, Affiliates and Partnerships has ownership and accountability for growing and executing our affiliate marketing program and forging strategic partnerships. Rogers Bank is on a mission to grow awareness and provide value for Rogers Communications loyal customers. We require a bold, daring and experienced affiliate and partnerships marketing leader that can grow the channel, build and maintain strong relationships with our partners and affiliates, while finding and developing new opportunities while continuously optimizing the program.
The role is accountable for ensuring that new and existing initiatives are run in accordance with Rogers and the Rogers Bank’s standards and achieves the required business objectives. The role works in partnership with internal bank and Rogers stakeholders as well as external partners.
What you will do:
- Focused on partnership, business development and growth of Rogers Bank by acquiring new accounts throught affiliate and partner marketing
- Understands the key affilaites in the Canadian credit card industry, the key affiliate networks and the key vendors, as well as trends and best practices in the space
- Create and maintain relationships with partners, acting as a main point of contact for all partner/affiliate marketing activities. Able to build and maintain relationships with key players, select appropriate partners, creating and executing partner marketing strategies.
- Able to appropriately forecast budget and account volumes and understand the ROI of their channel ongoing and annually
- Accountable for delivery of off-shore dealer relationships and results through that channel
- Brings an existing knowledge of the industry, develops new partners and maintains a network of affiliates and potential new affiliates to ensure continued growth for the channel
- Negotiate contracts and pricing as we onboard new partners, and re-negoitates with existing partners as nessecary.
- Collaborates with marketing, product and finance teams to develop and implement industry-leading affiliate marketing campaigns that drive outsized sales and revenue growth compared to competitors
- Monitor performance of partners, adjusts strategies as required to achieve desired outcomes and provides regular reports to partners and Bank/Rogers management
- Manage the affiliate program from start to end, including tracking, reporting, and ensuring payment processing is completed in a timely manner
- Ensure compliance to industry regulations and guidelines as well as to partner contracts and program terms and conditions.
What you will bring:
- 5+ years of affiliate/partner sales management experience,
- 5+ years of management experience
- 5+ years of financial services, in particular credit card experience
- Appropriate knowledge of applicable laws, regulations and guidelines, including:
- Bank Act and Regulations;
- Personal Information Protection and Electronic Documents Act and Regulations;
- Proceeds of Crime (Money Laundering) and Terrorist Financing Act and Regulations; and
- Supervisory Frameworks and Regulatory Guidelines.
- Ability to communicate effectively at all levels of the organization with an open, honest and direct communication style.
- Strategic thinking: capable of providing clear, balanced advice/counsel on a broad range of strategic and complex management, product and go to market issues.
- Metrics driven, with strong risk management and analytical capabilities in situations of increasing complexity.
- Strong critical thinking skills combined with concrete, disciplined execution, as well as decisiveness and an action orientation.
- Very high ethics and respect for team, peers and clients alike. Champions and exhibits the Company corporate culture.
- Collaborative leader with demonstrated ability to impact and influence across various functions and groups at all levels of an organization.
- Ability to execute against multiple priorities and excel in a fast-paced, results-oriented work environment with great attention to detail.
As part of the recruitment process, the selected candidate will be required to complete a background check which includes credit and criminal checks.
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 306237
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