Retail Channel Mktg Manager
1 week ago
Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story
Reporting to the Senior Manager, Channel Marketing and Lead Management, the Retail Channel Marketing Manager will be responsible for the strategy and execution of retail marketing plans to support all Rogers SMB products.
The ideal candidate will strive for great work with every program and campaign that not only breaks through with innovative ideas but helps deliver against business objectives. They come prepared with analytical and competitive facts, and strategic thinking to support recommendations as solutions are brought forward.
What you will be doing:
- Work with a cross-functional team to create the Retail Channel Marketing strategy – develop and execute marketing programs to drive adoption of Rogers SMB products and services in retail stores.
- Work closely with Retail sales to drive store traffic and sales conversions and to ensure strategic initiatives and quarterly campaigns are well executed within the retail channels.
- Increase SMB presence and customer engagement within the Rogers Business Centres through experiential marketing including store events, lead generation, exclusive promotions, and content marketing.
- Placement recommendation and planning of in-store merchandising and collateral to support SMB products.
- Track, analyze, and interpret sales activities and program results, making recommendations for future enhancements.
- Incorporate the Rogers SMB value proposition in all sales and marketing facing materials.
- Support new products and solution launches in the Retail Channel and provide regional support for the Territory Sales managers.
What you will bring:
- A minimum of 3 – 5 years of B2B Marketing experience.
- Experience with wireless/internet/IoT portfolios and/or retail an asset.
- Must be able to work in a professional, fast-paced environment and manage ambiguity.
- A passion for B2B marketing, relationship management, and sales.
- Excellent communication skills.
- Ability to work independently to achieve goals and meet deadlines.
- Telecommunications and events experience an asset.
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 286522
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us For any questions, please visit the Recruitment Process FAQ.
Successful candidates will be required to complete a background check as part of the hiring process.
Posting Notes: Corporate
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