Brand Marketing Coordinator

Salary Range: $67,863.00 To $76,342.00 Annually

Location: Remote/Canada
Position: Full time permanent

Taking care of our environment has never been more important than it is today. The Nature Conservancy of Canada (NCC) is looking for a Regional Vice President, Atlantic to join a team committed to protecting our most important natural areas and the plants and animals they sustain.

NCC is the nation’s leading not-for-profit, private land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962, we have brought people together to conserve and restore more than 20 million hectares across Canada. NCC takes a collaborative, evidence-based approach to achieve conservation success for the sake of nature and Canadians. With office locations in all ten provinces across Canada, NCC delivers results you can walk on

NCC recognizes that we work on lands that have long been cared for by Indigenous Peoples under their own laws and knowledge systems. We are committed to transforming how we do our work, advancing Reconciliation through conservation, and working with Indigenous Peoples in meaningful, respectful, and supportive ways.

Position overview

Taking care of our environment has never been more important than it is today. The Nature Conservancy of Canada (NCC) is looking for a Brand Marketing Coordinator to join a team committed to protecting our most important natural areas and the plants and animals they sustain.

Are you passionate about bringing a bold brand to life and making a meaningful impact? We're looking for a Brand Marketing Coordinator who’s ready to roll up their sleeves and help us elevate how we show up in the world. In this role, you’ll be a champion of our brand — helping define and maintain our visual identity, creating tools that empower teams across the organization, and supporting the campaigns that grow our reach and deepen our connection with supporters.

As part of the National Marketing and Development team, you’ll collaborate across departments to ensure our brand is clear, consistent, and compelling — from the smallest design detail to national awareness campaigns. If you’re a creative thinker with an eye for detail, a drive to make things better, and a desire to help a purpose-driven brand thrive, we’d love to work with you.

Responsibilities

Brand Development

• Serve as the primary organizational resource for developing new brand imagery, iconography, and key messaging; maintain the Visual Brand Identity Guide and Brand Book.
• Develop and maintain brand standards, including visual identity guidelines and core brand messaging.
• Coordinate brand-related research to inform the evolution of the brand and associated standards.
• Collaborate with cross-functional teams (e.g., editorial, translation) to develop brand-aligned resources.
• Organize and manage the library of brand assets, templates, tools, collateral, and design files.
• Oversee the branded merchandise store, including inventory and vendor management.

Brand Management

• Ensure organization-wide brand consistency and implementation of best-in-class marketing practices across all channels and materials.
• Lead brand training and onboarding for staff, supporting effective use of guidelines, templates, and tools.
• Implement and manage a brand review process to ensure consistent application and understanding of brand standards.
• Provide timely support and feedback for brand inquiries and material reviews.
• Identify and address non-compliant materials, working collaboratively with stakeholders to ensure alignment.
• Manage the annual marketing budget, including monthly, quarterly, and year-end reconciliation and reporting.

Campaign Development

• Plan and execute brand awareness campaigns to drive supporter engagement, acquisition, and retention.
• Promote the brand across digital and social platforms to reach and grow new audiences.
• Manage campaign development and execution, ensuring delivery on time and within budget.
• Coordinate contracts and collaborate with external vendors on campaign strategy, creative development, media planning, and asset production.
• Analyze supporter data to identify key opportunities for message refinement, media placement, and engagement tactics to