Sr. Regional Marketing Manager, Canada

Overview Sr. Regional Marketing Manager to accelerate growth initiatives across Canada. As a key player on our North America Marketing team, responsible for building and scaling a fully integrated marketing engine, designing, building, and scaling an integrated, full-funnel program portfolio including live, virtual, and partner-led engagements to generate pipeline, accelerate deals, and deepen brand presence. Translate our go-to-market strategy into action with a deep understanding of Canada’s diverse markets and key partnerships to drive measurable business impact. Responsibilities Develop and own the strategic marketing plan for key Canadian segments with a partner-first approach and adaptability to pivot as market conditions demand. Design and execute integrated, full-funnel marketing programs leveraging digital, partner-led, and account-based marketing (ABM) tactics to drive brand awareness, pipeline, and revenue. Lead data-driven campaigns from planning to execution, including budget allocation, tactical mix, and setting clear, quantifiable goals. Own marketing performance by forecasting, measuring, analyzing, and reporting on the impact of all awareness and demand creation activities. Serve as a trusted marketing business partner for sales and partner sales leadership in Canada, ensuring efforts align with business objectives and goals. Lead partner marketing strategy, collaborating with partner teams to create and execute joint programs that drive net new business and expand existing accounts. Maintain transparency by communicating program results, learnings, and performance against pipeline and revenue goals to all stakeholders. Qualifications 10+ years of B2B software/cybersecurity marketing experience with a proven track record of creating successful full-funnel and partner programs Deep expertise in regional marketing, including building, scaling, and managing regional programs for Commercial, Mid-market, and SMB accounts, with focus on the Canadian market and partner marketing motions Experience designing and executing full-funnel campaigns, including ABM at scale, digital program mechanics, and data-driven measurement Strategic & data-driven mindset; outcomes-driven self-starter who thrives in a fast-paced environment with competing priorities Exceptional collaboration & communication skills; ability to lead with clarity and influence cross-functional teams Resilience & adaptability to manage multiple projects and deliver consistent results with a positive, can-do attitude Bachelor’s Degree required Additional Information The Team: Our Marketing Team offers high-impact work shaping the future of digital security globally, with industry-leading content addressing rapidly growing threats. Compensation Disclosure: Compensation depends on qualifications, experience, and location. For offers at the posted level, base salary or base salary + commission target is expected to be between $0 - $0/YR, plus possible restricted stock units and a bonus. Benefits information is available here. Our Commitment: We are committed to providing reasonable accommodations for qualified individuals with a disability. If you require assistance or accommodation, please contact Palo Alto Networks is an equal opportunity employer. We celebrate diversity and ensure all qualified applicants are considered without regard to age, ancestry, color, family or medical leave, gender identity or expression, genetic information, marital status, medical condition, national origin, disability, political affiliation, protected veteran status, race, religion, sex, or other legally protected characteristics. We also note FLEXWORK as part of our evolving approach to how we work. All information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr