Marketing Brand Manager

3 weeks ago

Mississauga, Ontario, Canada OSL Retail Services Corporation Full time

It's an exciting time to be at OSL Retail Services, working for a people focused company that's at the top of its game. The momentum we've generated in recent years with our commitments to client customers, innovation, business results, and an entrepreneurial spirit has created energy, enthusiasm, and engagement among our employees that is pushing us to new heights. And we're on the lookout for talented people who share our vision and values and want to join us in this journey. The Company:OSL was established in 2012 in Mississauga, Ontario, to provide clients with customized designed sales solutions in retail, direct sales, merchandising and customer acquisition.Our culture is our foundation. Passionate employees, great customer service and long-term relationships are all built upon that foundation. We value people, passion, honesty, respect, and integrity. Our Vision is to be the premier sales organization in North America by 2025, enriching the lives of all people and the communities we live in. Our Values are, Belonging, Collaboration, Responsibility, Passion, Over Achievement, and Innovation. The Position:We are currently seeking a Brand Manager Marketing. The Brand Manager Marketing is responsible for the development and execution of the marketing plans and programs to drive profitable growth for assigned brands. Works closely with cross functional teams to recommend marketing strategies, develop tactical plans and execution guidelines. Works with external partners to ensure execution of the marketing programs and plans within required parameters.The role involves agency management, creative development, leading cross-functional teams and collaboration with key internal and external partners. Must be able to balance multiple projects and priorities and have experience in shaping creative content and leading creative discussions with internal and external partners.What you're responsible for:Responsible for leading the development and implementation of annual marketing plans for short and long-term brand building including innovation, optimization, advertising and promotional activities. Develop marketing briefs that clearly articulate communication objectives and success criteria to inform and direct agency and partner IMC developmentManage multiple agencies and partners (internal and external) to concept, develop and execute all creative and messaging that is relevant to target audiences and specific communication channelsAct as the champion for brand integrity and compliance in all materialsProvide liaison with HQ or third parties to source marketing assets, best practicesEstimate scope of work, prepare budgets, and create plan proposals and execution ordersas part of the planning and approval processReview key programs to ensure ROI targets are achievedDevelops and executes advertising and promotional tactics to drive brand revenue, value, and build brand equity. Lead communications strategy across all owned, earned and paid media. Ensure consistent brand voice and messaging across all communication channels. Product and Portfolio Management:Evaluates business performance of the assigned brands based on established criteria, identifies and recommends areas of improvements.Recommends and leads new branded projects and works closely with product development, innovation, sales, finance, operations, and legal teams in the development and execution. Tracks, monitors and measures success of marketing/campaign/promotional initiatives and opportunities with a strong emphasis on data analysis. Core Competencies:Customer and Product Centricity responds to the needs of internal and external customers in a timely manner, showing a sense of urgency. Flexibility, Agility, Adaptability adapts to changes; changes strategy in response to new information; responds appropriately and quickly without having all parameters defined; demonstrate tolerance for speed and uncertainty.Teamworkand Collaboration uses appropriate interpersonal styles and methods of communication to gain agreement or acceptance of a plan or activity. Is effective in building constructive relationships; uses tact; interacts with others in an open, friendly manner, encourages collaboration.Passion for Excellencealways looks for ways to improve effectiveness or efficiency, making recommendation to increase productivity in quality of work; develops innovative solutions, challenges the status quo. To be the best, never compromising.Drives Executiontakes risks, learn from mistakes, builds trust and is a role model to others. To join our team:University degree or College equivalent in Marketing, Business Administration or a related field 5+ years' experience in brand management within retail, ideally in Consumer ElectronicsStrong financial acumen and analytical abilities, utilizing data to support business decisions. Knowledge of advertising, media planning, copy development and packaging graphics development. A detail-oriented self-starter with the ability to multi-task and ability to influence key stakeholders. Excellent verbal and written communication, presentation and negotiation skills. Demonstrated high level of proficiency in Microsoft Office including Word, Excel and PowerPoint A proven track record building relationships, establishing credibility, and gaining alignment with a broad range of internal and external partners. Excellent communication skills, both written and oralWhat we offer:A competitive base salary of $95 to $100K, plus bonus and other perksVacation plus additional flex daysComprehensive benefitsOpportunities to grow your career with one of Canada's Best Managed CompaniesA supportive workplace culture and work environmentIf this sounds like you and you're excited to be a member of our team, pleaseapply now.We thank all interested applicants; however, only qualified candidates will be contacted. This position requires the successful completion of a criminal background check.Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. OSL is committed to an inclusive workplace that does not discriminate against race, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, or gender identity. We believe in diversity and encourage any qualified individual to apply.

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