Manager, Brand Marketing

3 weeks ago

Mississauga, Ontario, Canada BoomerangFX Full time

Why Join BoomerangFX?

BoomerangFX isn't just a company— it's a movement redefining how private pay healthcare practices operate. Recognized as one of North America's Fastest Growing Tech Companies two years in a row by Deloitte's Fast 500 program ranking 6th in Canada and 23rd in North America. We are a global leader in practice management software and digital marketing solutions. Our growth trajectory of over 8000% is matched by our ambition to disrupt and dominate the healthcare technology landscape.

With headquarters in Miami and offices spanning Canada, the UK, Australia, and Barbados, BoomerangFX is a global enterprise backed by international private equity and poised for IPO. We're honored as Gartner's Disruptor of the Year and have built a recession-resilient business model in a rapidly expanding market.

BoomerangFX empowers healthcare professionals in medspas, cosmetic surgery, dermatology, dental, vision clinics, and other private-pay industries with an integrated SaaS platform for practice management, EMR, scheduling, lead generation, and digital marketing. Our solutions help hundreds of clinics grow revenue, streamline operations, and enhance patient experiences. Join BoomerangFX and become part of a global community of innovators driving industry transformation. This is your chance to build a meaningful career in a high-growth, entrepreneurial environment as we lead the charge towards IPO. If you're ready to challenge the status quo and make an impact, we invite top talent to join us on this exciting journey.

Position Overview:

The Manager of Brand Marketing, Public Relations, and Event Planning will be a strategic leader responsible for planning and executing comprehensive marketing strategies, managing public relations, and overseeing event planning to promote brand awareness and scale our Boomerang brand. This role demands a creative thinker with exceptional leadership skills, a proven track record in brand management, and a deep understanding of event coordination and media relations.

Key Responsibilities section:

  • Strategic Brand Planning: Develop and execute strategic plans to enhance brand awareness and market presence. Create innovative marketing campaigns and initiatives designed to scale the Boomerang brand effectively.
  • Brand Development: Continuously strategize and develop ideas to elevate brand perception and recognition. Drive brand consistency across all platforms and communications.
  • Public Relations: Design and implement public relations strategies to build and maintain a positive image. Manage media relationships, create press releases, and engage with influencers to amplify brand messaging.
  • Event Planning: Oversee the planning, coordination, and execution of high-impact events, including product launches, trade shows, and corporate gatherings. Ensure events align with brand values and deliver exceptional experiences.
  • Team Leadership: Lead, mentor, and inspire a team. Promote a collaborative environment and drive performance to meet departmental and company goals.
  • Analytics and Reporting: Monitor and analyze the performance of marketing and PR initiatives. Provide regular insights and reports to senior management, optimizing strategies based on data-driven results.
  • Budget Management: Develop and manage budgets for marketing, PR, and event activities. Ensure efficient allocation of resources and cost-effective execution.
  • Collaboration: Partner with cross-functional teams, including sales, product development, and customer service, to ensure cohesive brand messaging and successful campaign execution.
  • Plan, create, and execute email marketing campaigns, including newsletters, promotional offers, product announcements, and automated email series.
  • Design email templates and write engaging content tailored to target audiences.
  • Collaborate with graphic designers, and other team members to create cohesive and visually appealing emails.
  • Manage and segment the email subscriber list to ensure targeted and relevant communications.
  • Graphic design skills are preferred

What are we looking for section:

  • Bachelor's degree in Marketing, Public Relations, Communications, Business Administration, or a related field. An MBA or relevant advanced degree is a plus.
  • Minimum of 7 years of experience in brand marketing, public relations, and event planning, with a proven ability to scale brand initiatives effectively.
  • Demonstrated success in developing and executing strategic brand marketing plans and successful PR campaigns.
  • Strong leadership and team management skills, with experience in guiding high-performance teams.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) for designing and producing marketing materials.
  • Expertise in HubSpot, including creating and managing marketing campaigns, lead generation, and performance tracking.
  • Experience with customizing HTML to develop and optimize email marketing campaigns.
  • Exceptional written and verbal communication skills, with the ability to craft compelling messages and effectively engage with media and stakeholders.
  • Excellent organizational and project management skills, with the ability to handle multiple priorities and meet deadlines in a fast-paced environment.
  • Creative problem-solving abilities and a keen eye for detail and innovation.

What is in it for you:

At BoomerangFX, we believe in providing more than just a competitive salary and generous paid time off – we offer a unique opportunity to be part of a high growth, and game changing environment.

  • Compensation: $80,000 - $90,000 Annually + Bonuses
  • Entrepreneurial Mindset: We believe in creating an environment that encourages ownership, innovation, and collaboration.
  • Growth-Driven: We foster a collaborative culture where every team member is valued. You'll work alongside passionate individuals who are committed to mutual growth, learning, and achieving goals together for a company headed towards IPO.
  • Competitive Salary and Benefits: We offer a competitive salary with a bonus component tailored to your skills and experience, along with comprehensive benefits that include health, dental, and vision coverage, retirement plans, and performance-based bonuses.
  • High performers are celebrated and rewarded: With a results-driven culture, you'll have opportunities to shine, grow, and reap the benefits of your contributions through generous performance-based incentives and advancement opportunities.

Accessibility Statement:

BoomerangFX is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals for our career opportunities and are dedicated to accommodating people with disabilities. If you need accommodation at any stage of the application process, please contact us at

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