Consumer Insights Consultant
4 weeks ago
Strategy & Insights | Innovation Focus Consultant (CPG) Short-Term Project
Seeking a consultant to drive a strategic growth initiative in the Canadian market. This role will focus on identifying market opportunities, assessing category potential, and developing brand-led strategies for commercial execution. The ideal candidate will bring analytical expertise, consumer insight experience, and a strategic mindset to help shape market expansion efforts.
Key Responsibilities:
- Conduct market assessment across two category segments to identify growth opportunities
- Define strategic rationale for market entry, including size of prize, right to win, and key demand moments
- Develop branded product concepts, including consumer insights, messaging, pricing, and packaging
- Synthesize qualitative and quantitative insights into actionable recommendations
- Collaborate with cross-functional teams (Marketing, Sales, R&D, Legal) to drive execution
Ideal Candidate:
- Experience leading Strategy & Insights or Innovation Strategy projects
- Strong analytical skills with syndicated data tools (Nielsen, IRI) and business analytics
- Expertise in consumer insights, trend analysis, and translating data into strategy
- Compelling storyteller with the ability to influence senior stakeholders
- Excellent project management skills with a track record of handling complex initiatives
- Background in FMCG/CPG preferred
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Consumer Insights Consultant
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Canada Creative Niche Full timeStrategy & Insights | Innovation Focus Consultant (CPG) Short-Term Project Seeking a consultant to drive a strategic growth initiative in the Canadian market. This role will focus on identifying market opportunities, assessing category potential, and developing brand-led strategies for commercial execution. The ideal candidate will bring analytical...
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Canada Creative Niche Full timeStrategy & Insights | Innovation Focus Consultant (CPG) Short-Term Project Seeking a consultant to drive a strategic growth initiative in the Canadian market. This role will focus on identifying market opportunities, assessing category potential, and developing brand-led strategies for commercial execution. The ideal candidate will bring analytical...
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