Head Of Digital Business Development

The Digital Business Development lead is responsible for crafting, advancing, and scaling the digital advisor experience across North America Retail. This role drives the organization’s shift toward a more data‑driven, segmented, hyper-personalized, and technology‑enabled distribution model. The leader integrates digital touchpoints, segmentation models, insights, content strategies, and workflow design to drive sales with specified advisors that we will only interact with digitally.This role is essential to driving our Retail strategy of growing the number of advisors we do business with and driving our overall sales goals.
Position Responsibilities:
Map, define, and optimize advisor digital engagement journeys across North America.
Build digital touchpoints that strengthen advisor relationships and complement seller‑led engagement.
Partner with Marketing, Business intelligence, analytics, product and sales to deliver targeted and personalized advisor experiences.
Lead the evolution of the North American digital distribution model.
Develop scalable hybrid (digital + human) engagement frameworks where it makes sense as well learn about the digital advisors.
Build self‑serve engagement pathways that drive deeper advisor interaction and activation.
Lead the transformation of Practice Management content into engaging digital experiences.
Leverage Adobe Learning Manager to deliver structured, trackable, and personalized learning pathways for digital advisors.
Curate, design, and publish content on the advisor website to deepen engagement and build ongoing digital relationships.
Use data and analytics to optimize content utilization, conversion, and advisor learning behaviors.
Partner with Marketing, Sales Enablement, and Practice Management teams to ensure content aligns to advisor segments and business priorities.
Collaborate with product owners across CRM, CMS, Adobe platforms, and engagement tools.
Ensure digital experiences are integrated, connected, and scalable across markets.
Align data, tech, and workflow capabilities to support broader digital journey strategy.
Partner with digital marketing on their roadmaps across the U.S. and Canada.
Ensure cohesive advisor experiences across paid, owned, and earned channels for digital advisors.
Strengthen cross‑channel consistency between the advisor website, email, and campaign ecosystems.
Partner with Marketing to build data‑driven, insight‑informed campaign within the digital channel.
Use analytics to identify advisor opportunities, segments, and gaps.
Provide journey insights that enable more personalized advisor outreach.
Required Qualifications:
8-10 years of experience in digital transformation, customer journeys, content strategy, distribution or distribution enablement.
Experience using Adobe Suite of Martech tools, salesforce, and AI (traditional, generative, and agentic) preferred.
Strong cross‑functional collaboration skills across Marketing, Analytics, Technology, Sales, and Business Intelligence.
Ability to translate data and insights into practical, scalable digital experiences.
Proven ability to lead complex initiatives in a matrixed environment.
Strong executive presence with the ability to communicate clearly, concisely, and persuasively.
Ambitious, self‑starter mentality;

proactive and comfortable operating with minimal oversight.
Highly structured and process‑driven, with the ability to navigate ambiguity.
Excellent relationship‑building and influencing skills across all levels of the organization.
High degree of ownership, accountability, and follow‑through.
When you join our team:
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
マニュライフとジョン・ハンコックについてマニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 をご覧ください。
マニュライフは機会均等を是とする雇用主ですマニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出身、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。
雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 までご連絡をお願いします。
Referenced Salary LocationToronto, O