VP, Marketing

Overview We’re a leading B2B SaaS platform serving digital marketing agencies with an all-in-one reporting and client management solution. After reaching $25M ARR and 140+ team members, we’re entering our next growth chapter: doubling revenue, expanding into new channels, and strengthening our brand as the category-defining leader. We’re looking for a VP of Marketing to help us do just that. Department: Marketing Location: Hybrid - Toronto What You’ll Do As our VP of Marketing, you will be responsible for owning and evolving our marketing strategy to generate a predictable pipeline, support enterprise sales motions, and elevate our brand. This role requires a leader who has scaled B2B SaaS from ~$25M to $50M+ ARR, is obsessed with data-driven demand generation, and is ready to innovate beyond traditional channels. You’ll lead a high-performing team across demand gen, content, performance, design, and operations, with deep cross-functional ties to Sales, RevOps, and Product. As the VP of Marketing, you will: Pipeline Generation Own and evolve the demand generation engine across inbound, performance, and content channels Deploy and optimize a $5M+ marketing budget to maximize pipeline efficiency and revenue impact Drive marketing-sourced pipeline targets in partnership with RevOps and Sales Lead marketing mix diversification: balancing SEO and content with paid, product-led, and partner-driven growth Maintain full command of funnel performance metrics and growth levers Forecast, report, and improve MQL-to-revenue performance with clarity and precision Sales & ABM Support Build and scale ABM programs for high-value enterprise and multi-location accounts Partner with Sales on ICP refinement, messaging alignment, and account-based campaigns Build out multi-touch attribution programs and sales enablement assets Launch targeted campaigns that resonate across verticals and stages of the buying journey Translate marketing insights into actionable plays that support quota attainment Brand Awareness & Positioning Lead top-of-funnel brand marketing strategy to grow awareness in our category Oversee PR, thought leadership, and social campaigns that elevate company visibility Collaborate with Product Marketing to launch features and tell differentiated product stories Refine messaging to position our vertical SaaS platform with clarity and authority in the agency market Strategic Adaptability & Innovation Anticipate and respond to evolving marketing trends, including AI’s impact on search and content Test and scale emerging channels to complement core SEO and paid engines Evaluate and adopt new MarTech and AI tools to improve campaign efficiency and team performance Ensure demand generation remains resilient and future-proof in a changing digital landscape Leadership & Team Oversight Lead and mentor a 15-person marketing team, including functional leads in growth, content, CRO, and design Set clear goals and unify the team around pipeline and revenue outcomes Foster a high-accountability, experimentation-forward culture Represent marketing at the executive level and in meetings with confidence Act as a close strategic partner to the CEO and senior leadership What You’ll Bring 10+ years of experience, ideally in B2B SaaS marketing, with at least 3+ at the senior leadership level Proven track record scaling from ~$25M to $50M+ ARR in a growth-stage SaaS company Deep expertise in inbound demand gen, paid performance, SEO/content, and brand marketing Data-first mindset: comfortable making calls based on funnel data and CAC/LTV models Experience building integrated GTM motions with Sales and Product Marketing Inspiring team builder and mentor with a focus on results, impact, and cohesion Why Join Us? Be part of a high-growth SaaS success story with proven product-market fit and global reach Own the marketing engine at a pivotal inflection point: build, expand, and define what’s next Collaborate with an experienced leadership team and a talented, mission-driven company Competitive compensation, meaningful equity, and strong benefits AgencyAnalytics is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or cognitive need, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities. All your information will be kept confidential. #J-18808-Ljbffr