Vp, Marketing

**About us**:
PurposeMed was founded in 2020 with the mission of improving access to complex care for underserved communities. We've grown to over 200 team members in two years, serving hundreds of patients each month, and are continuing to grow rapidly.

Our first brand, Freddie, is focused on improving sexual health through education, prevention and treatment with a focus on the LGBTQ2S+ community—we're now the largest HIV prevention service in Canada Our second brand, Frida, is focused on improving mental health and happiness through education, diagnosis and treatment. Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment.

We are a C100 Fellow, a member of the Lazaridis Institute, and a certified Great Place to Work® (92% of our employees agree) Our culture is highly mission-driven; our team is passionate about bringing healthcare to those who need it most. Best of all—we have fun doing it.

**Who we hope to find**:
PurposeMed is looking for a VP, Marketing who can accelerate user acquisition across both the Freddie and Frida brands, as well as future brands we launch. Reporting into the Chief Commercialization Officer, you will lead a diverse marketing team of nine people that includes performance marketers, content creators, designers and event organizers (and grow that team over time to meet business needs).

**In this role, you'll make an impact by**:

- Driving overall efforts, from strategy through execution, to grow Freddie and Frida through paid (e.g. Facebook, Google, TikTok) and organic channels
- Overseeing CAC tracking and calibration on a daily basis across paid spend and tactically adjusting spend allocations through tight coordination with channel management teams
- Collaborating closely with your VP, Growth and VP, Product counterparts to rapidly run and analyze A/B experiments across areas like paid landing pages and lifecycle flows that drive improved conversion rate in support of acquisition, activation and retention efforts
- Owning the planning and development process for longer-term (quarterly/annual) paid acquisition spend planning and budgeting, drawing from a deep understanding of how various spend line items directly contribute to overall CAC and performance metrics of Freddie and Frida
- Serving as a world-class people leader of digital marketing teams with the ability to guide and mentor direct reports: you'll be leading a team of nine marketers—mentoring their development, cultivating their success, and fostering a culture of innovation, experimentation and fun
- Continuing to build the team's capabilities through agencies, freelancers, and new team members as needed

**We need someone who has**:

- 3+ years in a leadership role on the marketing or growth team of a performance oriented, consumer-focused technology company with a proven track record of success
- Deep understanding of best practices across key growth marketing channels (Google, Facebook, TikTok etc.)
- A bias towards analytics and measurement, and extensive experience with having your work measured against or towards growth-related goals
- Excellent managerial and mentoring skills, with an ability to coach and develop more junior talent and bring out the best in others
- Passion for healthcare, mental health issues, and the LGBTQ2S+ community

**Why you should join us**:

- _Be part of a team of great people who don't take themselves too seriously._ While we're serious about the problems we solve, we believe in having fun along the way.
- _Make an impact, every single day._ We're providing compassionate, affirming care to many people who have never received care for their condition before.
- _Receive great benefits from your first day of work. _We offer plenty of paid time off, a parental leave top-up program, group benefits, learning stipends and other perks.
- _Work flexibly, from anywhere across Canada.*_ We believe that work should fit around your life. We also have an office in Calgary available for anyone in the area
- _Be confident in bringing your whole self to work._ Inclusivity is core to how we take care of our patients, our teammates and ourselves. We create spaces that are safe and affirming.

If you are looking for a place that sparks your creativity, helps others, and will push you to be your best, then you'll love PurposeMed.
- _Most of our roles are performed virtually from home (in a distributed team environment) across Canada. Team members working onsite at Affirming Care pharmacies do need to be physically present._
- PurposeMed is committed to being an equal opportunity employer, so we highly encourage those from excluded and marginalized communities to apply. This includes groups such as (but not limited to): Indigenous, Black, and racialized communities, trans and non-binary, LGBTQ2S+, disabled, HIV positive people. You don't have to check every single box above. If the job description gets you excited and you thin