VP, Specialty Sales

Join to apply for the VP, Specialty Sales role at Softchoice . We are a software‑focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. We help customers move to the cloud, build the workplace of tomorrow, and make smarter decisions about their technology, creating success for customers and people. Our culture values inclusion and belonging, continuously striving to do what’s good for people and communities. The Impact You Will Have As Vice President, Specialty Sales, you will lead Softchoice’s Specialty Sales organization, driving accelerated growth and operational excellence across modern infrastructure, security, artificial intelligence (AI), data, and workplace business segments. Your key priorities include achieving double‑digit year‑over‑year growth in targeted segments, fostering strategic partner collaboration, and embedding a customer‑first approach into all aspects of the business. Responsibilities Sales Growth Objectives Achieve double‑digit year‑over‑year growth in modern infrastructure, AI, and security business segments. Own demand generation and attainment to plan on categories aligned to Infrastructure Modernization/AI & Data/Security. Increase pipeline and conversion rates across strategic accounts. Expand professional and managed services revenue by double digits annually. Key Activities Optimize the investment of Specialty Sales headcount within the RVP P&L. Build and lead the Specialty Sales team to consistently exceed quarterly and annual sales targets. Collaborate with Commercial, SMB, and Enterprise sales leaders to generate demand and build robust sales pipelines in both strategic focus and general accounts. Consistently collaborate and activate “role of the seller” responsibilities and team selling. Implement growth strategies with direction from each Regional Sales Vice President’s resource investment strategy. Monitor and report on progress using defined KPIs, including pipeline growth, sales cycle duration, and win/loss ratios. Develop demand generation programs to drive opportunity creation within regions. Engage heavily with OEM executives to help drive co‑sell motions. Team Development, Coaching, and Enablement Coach and mentor Specialty Sales leaders, aiming for an 80% engagement rate as measured in employee engagement surveys. Deliver quarterly training and enablement sessions focused on industry trends, sales methodologies, and consultative selling skills. Upskill Specialty Sellers to position vendor partner technology solutions and Softchoice services as comprehensive answers to customer challenges. Best Practices Adoption Implement and drive adoption of best‑in‑class selling systems across all sales regions. Standardize processes to improve efficiency, targeting a reduction in average sales cycle time through enhanced collaboration with technical and services presales teams. Customer Strategy Champion the Softchoice story, providing thought leadership through regular customer engagement forums and feedback sessions. Bring the voice of the customer into strategic planning, GTM, and solution development, with a goal to incorporate at least three major customer‑driven enhancements into the annual roadmap. Evangelize Softchoice’s perspective on infrastructure modernization, security platformization, and the future of data and AI, ensuring customers understand the value and impact on their business outcomes. Drive workplace technology adoption, increasing customer utilization of AI‑infused productivity solutions. Innovation and Continuous Improvement Monitor industry trends and disruptions, ensuring the Specialty Sales team is equipped to address emerging customer needs. Leverage customer insights to prioritize strategic initiatives, solutions development, and service enhancements. Qualifications Over 15 years of experience in sales/presales and general leadership within fast‑paced, technology‑driven industries. Demonstrated success in developing sales strategies for data center solutions, hybrid cloud, and public cloud models, with experience across platforms such as Azure, AWS, Google Cloud, Dell, HPE, and Cisco. Extensive background in selling consulting services, managed services, cloud computing, software, and hardware solutions. Developed and maintained strong partnerships with leading vendors in networking, security, storage, and data management. Superior relationship management skills with the competence to establish C‑level contacts. Experienced sales & marketing strategist with high commercial acumen and demonstrated successful execution. Proven team leadership competence toward high team motivation and engagement. Bachelor’s degree or equivalent relevant experience. Benefits The People: You’ll thrive in our collaborative environment, supported by incredible colleagues who foster innovation. High‑Performing Culture: Dedicated to achieving goals and committed to customer success. Flexibility: Plan your workdays to suit your lifestyle. Award‑Winning Workplace: Recognized as a Great Place to Work for 20 consecutive years. Inclusive Culture: Committed to an inclusive culture where every team member can be authentic. Competitive Benefits: Benefit from competitive perks that start on day one. Inclusion & Equal Opportunity Employment We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. Accommodation and Accessibility We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to We are committed to working with you to best meet your needs. Commitment to Your Experience We are committed to the safety of all applicants and team members. With digital interviewing enabled for everyone, we will conduct a criminal record check, verify your education, and check your references. When you join Softchoice, we will onboard you remotely, making it quick and simple to connect with your new team. Job Requisition ID: 7022EoE/Vet/Disability #J-18808-Ljbffr