Integrated Marketing Planning, Manager

Integrated Marketing Planning, Manager – Everyday Advice Join to apply for the Integrated Marketing Planning, Manager – Everyday Advice role at TD Securities Work Location: Toronto, Ontario, Canada Hours: 37.5 Line Of Business: TD General Pay Details: $91,200 - $136,800 CAD (eligible for discretionary variable compensation based on business and individual performance) Job Overview The Marketing Planning team collaborates with business partners and marketing experts to design world‑class marketing strategies and campaigns that drive shareholder value and customer loyalty. The Integrated Marketing Planning Manager steers complex targeted marketing initiatives across chequing and savings products, focusing on own‑channel campaigns. Responsibilities Develop marketing strategies and plans that translate business strategies into actionable marketing plans. Create program strategies for complex targeted programs and leverage owned channels to deliver omnichannel customer experiences. Deliver and monitor results, ensuring objectives are achieved and recommend ROI maximization. Leverage consumer insights and market research to inform campaigns and program decisions. Build and protect the brand by ensuring campaigns support brand values and deliver positive customer experiences. Analyze data, engage stakeholders, and provide insights to drive business decisions. Influence and manage relationships with Business Units, Marketing Partners, Legal, Compliance, and other internal teams to execute effective marketing programs. Job Requirements Undergraduate degree or relevant professional certification. Over 7 years of marketing experience, with a strong background in full‑funnel strategies and 1:1 targeted experience. Excellent organizational, communication, and influencing skills, able to prioritize and multitask independently or collaboratively. Advanced knowledge of marketing principles and disciplines, with proven ability to drive business results. Experience in relationship management and collaboration across cross‑functional teams. Budget and project management experience – manage project lifecycle, coordinate teams, and track budgets to meet financial reporting requirements. Who We Are TD is one of the world’s leading global financial institutions and the fifth largest bank in North America by branches/stores. We deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, our customers, and the economies we support. Guided by our vision to Be the Better Bank, we enrich the lives of our customers, communities and colleagues. Total Rewards Package Our Total Rewards package includes a base salary, variable compensation, health and well‑being benefits, savings and retirement plans, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Additional Information This job opportunity is subject to provincial regulation for employment purposes. Each province or territory within Canada may have its own set of regulations and requirements. Colleague Development We provide regular career and performance conversations, access to an online learning platform, and mentoring programs to help you unlock future opportunities. Whether you want to expand customer experience skills or lead teams, we support your growth. Training & Onboarding Training and onboarding sessions will ensure you have everything you need to succeed in your new role. Interview Process We will reach out to candidates of interest to schedule an interview and communicate outcomes via email or phone call. Accommodation Your accessibility is important to us. Please let us know if you need accommodations (e.g., accessible meeting rooms, captioning for virtual interviews) to remove barriers throughout the interview process. Language Requirement (Quebec Only) Sans Objet #J-18808-Ljbffr