Senior Vice President, Commercial

3 weeks ago

AB Canada CMH Heli-Skiing & Summer Adventures Full time

Position Summary Alterra Experiences division seeks a Senior Vice President, Commercial to lead revenue-generating functions, including sales & business development, marketing, digital, and commercial analytics. The SVP will shape go‑to‑market strategy, drive top‑line growth, expand market presence, and enhance the overall guest journey. Commercial Strategy & Execution Develop and execute a comprehensive commercial strategy aligned with Alterra Experience division objectives to drive top‑line revenue growth and ensure long‑term profitability across all customer segments and channels. Champion implementation of effective initiatives, supporting organizational change and removing barriers while ensuring resources for initiatives. Lead and implement a new organizational structure enabling scalable commercial resources across CMH Heli Skiing and Mike Wiegele Heli Skiing (MWHS). Champion a guest‑centric culture across all guest journey touchpoints to ensure high satisfaction, retention, and lifetime value. Sales & Business Development Co‑lead with VP Sales to scale and optimize Alterra Experiences sales strategy for CMH and MWHS. Identify and pursue strategic partnerships, new market opportunities, and customer segments. Drive revenue generation, close rate efficiency, and profit creation with internal and external sales professionals. Marketing & Brand Strategy Oversee development and implementation of integrated marketing strategies that drive differentiation, support lead generation, brand awareness, and customer acquisition. Ensure consistent messaging and positioning across all channels and markets, expanding into new marketing channels and touchpoints. Digital Strategy & Execution Lead development and execution of a comprehensive digital strategy aligned with Alterra Experience division objectives. Champion a seamless and integrated digital guest journey to increase brand perception and engagement efficiency. Cross‑Functional Leadership Drive close collaboration between Marketing, Sales, Finance, Operations, and Technology teams to align commercial goals with overall company strategy and values. Translate market feedback into actionable insights for product development and innovation. Data‑Driven Decision Making Establish KPIs, dashboards, and reporting systems to measure performance and inform decision making and strategy. Leverage customer data, market trends, and competitive analysis to guide commercial decisions. Required Qualifications 15+ years of progressive leadership experience in commercial roles, with Senior Executive experience. Strong track record of revenue growth and team leadership. Experience proactively marketing, communicating, and driving sales to a broad range of audiences and markets. A strong entrepreneurial spirit and drive. Proven success leading and scaling cross‑functional commercial teams. Strong understanding of building marketing, sales, customer success, and digital growth strategies. Exceptional strategic thinking, communication, and interpersonal skills. Experience in high‑growth or transformational environments is a plus. Background in international markets or multi‑channel go‑to‑market strategies. Familiarity with CRM, marketing automation, and data analytics tools is a plus. Education Requirements Bachelor's degree in Business, Marketing, or related field; MBA or relevant advanced degree strongly preferred. Seniority Level Executive Employment Type Full‑time Job Function Business Development and Sales #J-18808-Ljbffr

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