Director of Ecommerce

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism. WHO WE ARE We are bold, we are tenacious, we are courageous and brave. We are a cast of characters; We embrace our differences and we share our likenesses. Some of What’s in it for You Paid Personal Days Employee Assistance Program Employee Loyalty Reward Program Generous welcome gift Company events Free Gym Access Free Parking Day Off On Your Birthday Discounts We are looking for a strategic and data-driven Director of E-Commerce to lead and scale our E-Commerce function. Reporting to the Vice-President of E-Commerce and Digital Marketing, this role owns the performance and evolution of our ecommerce ecosystem, ensuring the online experience reflects Moose Knuckles brand’s positioning while delivering strong commercial results. This role is ideal for someone who thrives in a fast-paced and results-driven environment while embarking in Moose Knuckles’ next stage of growth. Some of what you'll do: Own the digital product roadmap, aligning brand vision, customer expectations, and commercial priorities- moving beyond transactional commerce towards a highly engaging, customer-centric brand experience Act as the link between brand vision and digital execution which will translate into a seamless customer experience Lead website strategy including UX/UI improvements, product merchandising, conversion optimization, and onsite content Partner with internal teams to thoughtfully plan and integrate AI and emerging technologies across personalization, search, content, and merchandising Conversion Rate Optimization (50%) Optimize product discovery, content hierarchy, and navigation to support both seasonal storytelling and core assortment Lead cross functional teams through product definition, development, QA, and launch to enhance digital products and customer experiences Champion structured testing and experimentation in every step of the website to improve on the overall conversion rate Establish controls for data quality, oversee daily website metrics, and optimize the customer journey Team Development (20%) Lead, coach, and develop a high-performing E-Commerce organization Foster a culture of accountability, craftsmanship, and continuous improvement Set clear priorities, standards, and expectations, with an emphasis on quality and executional excellence Partner with Paid Media, CRM, Marketing, Creative and Merchandising teams to deliver a seamless online experience Some of what you'll need: 8-10 years of experience in e-commerce, UX/UI, and site operations ideally with a DTC brand with proven track of scaling e-commerce revenues Strong understanding of site merchandising, CRO, A/B testing and performance optimization combined with a data-driven mindset Comfortable leveraging AI and emerging technologies with discretion and intent Experience in fashion, apparel, or luxury is a plus Proven ability to reinvent and execute best practices in site shopping experiences Proficiency with Shopify, Google Analytics, A/B testing tool and personalization tools is a strong asset Why Join Us? At Moose Knuckles, you’ll be part of a global brand rewriting the rules of modern luxury. You’ll work with fearless creatives and industry leaders who believe great ideas deserve great execution. We move fast, dream big, and leave our mark. If you’re ready to shape the conversation around one of fashion’s most distinctive voices—join us. Given the international nature of our business and of this position, the candidate will be required to communicate effectively, on a regular basis, with various stakeholders (co-workers, colleagues, customers, suppliers, etc.) located in Canada outside Quebec or throughout the world. Proficiency in languages other than French (notably, English) will be an asset for the successful candidate. #J-18808-Ljbffr