Product Marketing Lead

4 weeks ago

Town of Athabasca, Canada Athabasca University (AU) Full time

Athabasca University's VP University Relations is currently recruiting for the position of Product Marketing Lead.

Please note this is a permanentfull-time (1.0 FTE)position starting : May, 2024.

Work Location

AU may offer relocation assistance for the right candidate, should you decide to relocate to reside in the town or county of Athabasca. As a resident of the community of Athabasca, or elsewhere in Alberta, you can elect to work virtually from your home or in our offices on our beautiful campus.

To discover the Town and Region of Athabasca, please visit and

Position:

As a Product Marketing Lead at PowerED by Athabasca University, you will be the driving force being getting a diverse range of online learning programs to market. The Product Marketing Lead will be the overarching voice of PowerED customers (learners), mastermind of messaging and content, enabler of sales, and accelerators of adoption. This role will be instrumental in promoting our diverse range of online learning programs.

This role involves coordinating marketing campaigns, creating compelling content, managing digital marketing channels, and collaborating with internal teams to achieve business objectives. The successful candidate will contribute to the growth of PowerED by effectively communicating the unique value propositions of our courses and programs to target audiences. The Product Marketing Lead leads the development of integrated, go-to-market campaigns that are focused on driving results, plays a key role in meeting lead generation and enrolment targets, and enhance PowerED's overall market position while elevating Athabasca University's brand.

The Lead executes the development and operations of plans and related activities consistent with and in support of PowerED's product roadmap and on-going program catalogue. The Lead will provide oversight to PowerED's digital and non-digital marketing campaigns, activities, and programs in collaboration with relevant stakeholders, including importantly, AU's centralized marketing team.

Reporting to the Manager - Client Success and Product Insight, the Product Marketing Lead is a key member of the PowerED team and plays a critical role in generating measurable results for the unit. Success in this role is defined by developing a deep understanding of the markets we serve, customer needs, and alignment of our product offering to those needs.

Qualifications:

Includes education, experience, skills, abilities, and any other special qualifications required. The qualifications relate to the position, not the incumbent.

Education:

An undergraduate degree in business (major in marketing), public relations and/or communications is required or some combination of related education and experience.

Experience:

Requires minimum three years related experience, preferably in a post-secondary or public-sector environment. The candidate should bring a strong focus on product marketing with experience in both a business to consumer (82C) and business to business (828} approach to account-based marketing

Knowledge of digital marketing and sales enablement practices in all areas with the proven ability to apply knowledge to meet the needs and challenges of the university. Required experience includes digital marketing strategy development and project management, budgeting, communication, change management including support of initiatives and programs, negotiation skills, relationship influence and innovation abilities.

Skills and abilities:

  • Leadership: Understands & interprets trends, addresses university issues & challenges with clarity, energy, and confidence. Has the ability to adapt to new and changing situations. A progressive idea person (design thinker) who encourages adoption of "Best Practices" while exhibiting the ability to innovate and develop new tactics.
  • Professional: Acts as both a leader and an integral part of several teams. Possesses high ethical standards and an honest, open, and consistent approach to working with peers, employees, senior leadership, and AU's various standing committees.
  • Service Orientated· Exhibits a personal style that builds a service orientated, "value-added" culture
  • Pragmatic Decision Maker. Recognizes priorities and changing approaches. Shows common sense and intuitive Judgment. Able to make operational decisions.
  • Communication: Exhibits strong written, verbal and presentation skills and is an active listener. Builds trust through demonstrated objectivity and consistency. Gains commitment of staff.
  • Strong knowledge of common customer relationship management (CRM) systems, Microsoft Office, Adobe Creative Suite, database computer programs, all the various social media platforms, marketing automation platforms, as well as information technology in general. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising marketing and social media campaigns.
  • Team player, with the confidence to take the lead and guide the faculties and other departments when necessary.
  • Has a good knowledge of emerging trends in marketing and social media.

APPLICATION REQUIREMENT : Please also submit a portfolio as part of your application package, your application will not be considered without one. Showcase a diverse range of products/programs you have brought to market.Applicants will be provided time within the interview to speak to the highlights of your submission and accentuate any particular skills or experience they would like to emphasize.

A detailed job description can be viewed at:Product Marketing Lead

For further information regarding this position, please contact Ian Stephenson, Manager Client Success & Prod Insights at .

We will only accept applications received through our online recruitment system. Please include your resume, letter of application, and the names, telephone numbers, and email addresses of three references.

Note: Online applications are accepted until 11:59 p.m. Mountain Standard Time on the closing date.

We wish to express our appreciation to all applicants for their interest and effort in applying for this position. However, only candidates selected for interviews will be contacted.

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