Product Marketing Lead

**Athabasca University's VP University Relations is currently recruiting for the position of Product Marketing Lead.**

**_ Please note this is a permanentfull-time (1.0 FTE)position starting : May, 2024._**

**Work Location**

**Position**:
As a Product Marketing Lead at PowerED by Athabasca University, you will be the driving force being getting a diverse range of online learning programs to market. The Product Marketing Lead will be the overarching voice of PowerED customers (learners), mastermind of messaging and content, enabler of sales, and accelerators of adoption. This role will be instrumental in promoting our diverse range of online learning programs.

The Lead executes the development and operations of plans and related activities consistent with and in support of PowerED's product roadmap and on-going program catalogue. The Lead will provide oversight to PowerED's digital and non-digital marketing campaigns, activities, and programs in collaboration with relevant stakeholders, including importantly, AU's centralized marketing team.

Reporting to the Manager - Client Success and Product Insight, the Product Marketing Lead is a key member of the PowerED team and plays a critical role in generating measurable results for the unit. Success in this role is defined by developing a deep understanding of the markets we serve, customer needs, and alignment of our product offering to those needs.

**Qualifications**:
Includes education, experience, skills, abilities, and any other special qualifications required. The qualifications relate to the position, not the incumbent.

**_ Education:_**

An undergraduate degree in business (major in marketing), public relations and/or communications is required or some combination of related education and experience.

**_ Experience:_**

**_ Skills and abilities:_**
- Leadership: Understands & interprets trends, addresses university issues & challenges with clarity, energy, and confidence. Has the ability to adapt to new and changing situations. A progressive idea person (design thinker) who encourages adoption of "Best Practices" while exhibiting the ability to innovate and develop new tactics.
- Professional: Acts as both a leader and an integral part of several teams. Possesses high ethical standards and an honest, open, and consistent approach to working with peers, employees, senior leadership, and AU's various standing committees.
- Service Orientated Exhibits a personal style that builds a service orientated, "value-added" culture
- Pragmatic Decision Maker. Recognizes priorities and changing approaches. Shows common sense and intuitive Judgment. Able to make operational decisions.
- Communication: Exhibits strong written, verbal and presentation skills and is an active listener. Builds trust through demonstrated objectivity and consistency. Gains commitment of staff.
- Strong knowledge of common customer relationship management (CRM) systems, Microsoft Office, Adobe Creative Suite, database computer programs, all the various social media platforms, marketing automation platforms, as well as information technology in general. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising marketing and social media campaigns.
- Team player, with the confidence to take the lead and guide the faculties and other departments when necessary.
- Has a good knowledge of emerging trends in marketing and social media.

A detailed job description can be viewed at**:Product Marketing Lead**

**About AU**:

- Our Mission: _Athabasca University, Canada's Open University, is dedicated to the removal of barriers that restrict access to and success in university-level study and to increasing equality of educational opportunity for adult learners worldwide.

**What AU Offers**:
Benefits and Pension eligibility differs based on employee group and **_may_** include:

- Defined Benefits Pension Plan
- Alberta Health Care
- Extended Health Care
- Life Insurance, Accidental Death & Dismemberment Insurance
- Disability Coverage
- Vacation
- Office Closure between Christmas and New Year's Day
- Discretionary Benefit Fund
- AU Course Allowance
- A Variety of Leaves (e.g., Maternity/Parental/Adoption, Compassionate Care, etc.)
- Employee & Family Assistance Program (EFAP)

Educational credentials will be verified before an offer of employment is extended. An offer of employment is conditional upon verification of educational credentials.

All educational credentials must be recognized in Canada.
- Working outside of Canada is not supported by Athabasca University. You are legally not permitted to work for Athabasca University if you are living outside of Canada._