Digital Marketing Lead

Join to apply for the Digital Marketing Lead (12-month contract) role at HOOPP (Healthcare of Ontario Pension Plan). Why You’ll Love Working Here High-performance, people‑focused culture Commitment that equity, diversity, and inclusion are fundamental to our work environment and business success, which helps employees feel valued and empowered to be their authentic selves Learning and development initiatives, including workshops, Speaker Series events and access to LinkedIn Learning that support employees’ career growth Membership in HOOPP’s world‑class defined benefit pension plan, which can be an important part of your retirement security Competitive, 100% company‑paid extended health and dental benefits for permanent employees, including coverage supporting our team’s diversity and mental health (e.g., gender affirmation, fertility and drug treatment, psychological support benefits of $2,500 per year, parental leave top‑up, and a health spending account) Optional post‑retirement health and dental benefits subsidized at 50% Yoga classes, meditation workshops, nutritional consultations, and wellness seminars The opportunity to make a difference and help take care of those who care for us, by providing a financially secure retirement for Ontario healthcare workers Job Summary We’re looking for a creative, strategic and collaborative digital marketing professional to join our team Do you have a passion for optimizing user experiences and engagement within an agile, team‑oriented environment? If so, we’d love to meet you Reporting into the VP, Plan Marketing & Communications, the Digital Marketing Lead will be responsible for leading and executing integrated digital solutions that support key business objectives and promote and strengthen HOOPP’s brand and reputation. This role will work and collaborate with various groups within the Pension Communications team to develop holistic digital strategies that drive brand awareness, support audience education, and enhance the digital experiences of our members and other key stakeholders. What You Will Do Plan, drive, oversee and support the execution of integrated digital marketing strategies and solutions involving HOOPP’s website (hoopp.com), email campaigns and social media platforms to enhance user experience and engagement while balancing business objectives with user needs. Work collaboratively with internal partners to drive awareness, education and engagement among HOOPP’s key audience groups, including members, employers and other stakeholders. Provide user‑centric, data‑driven recommendations to optimize hoopp.com and email campaigns using industry best practices and where appropriate, A/B test to gauge effectiveness. Develop effective email campaigns that engage audiences based on campaign objectives and previous data and insights, focusing on continuous improvement. Ensure digital solutions align with overall brand and website guidelines and principles to provide a consistent and seamless user experience across HOOPP’s digital channels. Assist with copywriting and/or editing of digital copy to ensure copy and layout work together to meet objectives. Managing process and day‑to‑day functions Work within an agile framework on a cross‑functional digital team to support and execute partner communication initiatives, including assigning timelines to execute digital communication activities. Help plan and prioritize initiatives based on business needs and end‑user value. Act as a key contact for partners in IT to drive forward digital improvements and solutions. Work closely with the Digital Marketing team to delegate, prioritize, and execute work. Continuous channel optimization Collaborate with the Analytics & Reporting Lead to review website and email performance data and recommend new opportunities and approaches for improvement. Stay up‑to‑date with website and email trends, best practices and developments in the market. Help lead SEO activities to increase engagement and awareness of content in support of brand and reputation objectives. Identify issues that may impact the performance, SEO or user experience of hoopp.com and develop and execute solutions with key internal business partners. What You Bring University degree and/or College diploma in a discipline such as Marketing, Communications or a related field. Minimum of 5 years’ corporate experience with a focus on digital marketing/communications. Quick learner, able to navigate the learning curve efficiently and effectively. Proven ability and experience executing successful cross‑channel digital marketing strategies using data and industry best practices, including developing personas, optimizing web (mobile, UX, SEO), delivering effective email campaigns and monitoring engaging social media campaigns to deliver business value. Effective performance in a cross‑functional, team‑oriented, agile environment with openness to continuous improvement. Flexible and collaborative attitude, open to working on all aspects of projects, including strategy development, planning and deployment. Ability to make sense of multiple quantitative and qualitative data sets to derive insights for improving user experiences and marketing outcomes. Excellent analytical and project management skills, with the ability to oversee and execute multiple projects at once with differing timelines. Strong ability to influence and sell ideas and recommendations. Superb communication skills. Technical Skills Strong working knowledge and experience with CMS platforms (WordPress, Sitefinity). Working knowledge of HTML or HTML5. Strong working knowledge and experience using online marketing optimization tools (Google Optimize, Moz, SEMRush) and web analytics platforms (Google Analytics, Siteimprove). Proven experience with email marketing, campaign development, A/B testing best practices, and tools (MailChimp, Dotdigital). Understanding of AODA/WCAG requirements as they apply to web and email design. Knowledge and experience in social media platforms and executing paid campaigns, particularly over Facebook, Twitter and LinkedIn (asset). Knowledge and experience using marketing automation tools (HubSpot, Marketo, Salesforce) to improve personalization and targeting (asset). Knowledge of JavaScript and CSS (asset). Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales #J-18808-Ljbffr