Brand Director

2 weeks ago

Canada TalentSphere Full time

Job Description Brand Director – Hair Care Vaughan, On $140,000+ We are seeking a creative, enthusiastic, and strategic Brand Director to lead one of the dynamic brands in a growing portfolio of hair care products. The ideal candidate will be a detail-oriented self-starter with a passion for innovation, consumer insight, and high-quality product development. This is an exciting opportunity for someone who thrives in a fast-paced, ever-evolving industry, is deeply passionate about meeting diverse consumer needs, and has the vision to shape and grow a brand's presence across multiple channels. What You’ll Do Brand Building Define and strengthen the brand vision, purpose, and values, ensuring alignment across all touchpoints Lead the development of brand management processes, including competitive analysis, planning, ROI measurement, and governance Champion the brand internally and externally, ensuring consistency in execution and communication Build strong cross-functional relationships across Sales, Operations, Creative, Marketing Communications, Product Development, and Finance Portfolio & Innovation Strategy Leverage consumer, category, and market insights to identify opportunities for portfolio expansion Drive the new product development process, from concept to execution, ensuring consumer insights and unique selling propositions are embedded in every launch Manage packaging, artwork development, and approval processes with Creative and stakeholders Ensure financial viability of launches, establishing pricing strategies and cost targets in collaboration with Operations Track and manage R&D budgets to meet objectives Communication Strategy Translate the brand voice into compelling storytelling across all marketing activations Develop high-quality brand assets (digital, in-store, e-commerce, social, video, PR) that align with brand strategy Partner with Marketing Communications to deliver integrated 360 campaigns across media, influencer, retailer, and experiential channels Go-To-Market Strategy Lead the planning and flawless execution of product launches across retail and online channels Partner with Sales to align on pricing, promotions, and account-specific strategies Collaborate with E-commerce teams to drive profitable growth Pitch and execute off-shelf retail display opportunities to maximize visibilityBuild strong partnerships with retailers, distributors, and key stakeholders to expand brand reach Business Management & Analytics Conduct ongoing analysis of competitors, market trends, and consumer behavior to inform strategy Monitor business performance using Nielsen, POS, and consumer data, providing insights and recommendations Track the effectiveness of campaigns and initiatives, identifying opportunities to optimize performance What You Bring 8+ years of experience in brand management (consumer products) MBA preferred Strong passion for beauty, personal care, or related consumer goods Proven track record of managing product development from concept through commercialization Strong project management and cross-functional leadership skills Solid understanding of retail and shopper dynamics in North America Budget management expertise Excellent collaboration, problem-solving, and communication skills Proficiency in MS Word, PowerPoint, and Excel Previous experience in the beauty industry a strong asset #J-18808-Ljbffr

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