Director, Brand

17 hours ago

Edmonton Alberta TH E Canada CFL Full time $80,000 - $120,000 per year
Job Description - Director, Brand & Communications Job Title: Director, Brand & Communications

Department: Marketing & Communications

Reports To: President & CEO

Overview: The Director, Brand & Communications is a senior strategic leader responsible for strengthening, protecting, and evolving the Edmonton Elks brand across all touchpoints. This role oversees brand strategy, communications, public relations, content development, creative governance, and reputation management.

The Director provides strategic leadership of football communications through the Manager, Football Communications & Player Relations, ensuring football storylines and personalities are integrated into the broader brand narrative.

This role works as an equal partner to the Director, Marketing & Revenue Development to ensure brand integrity and revenue generation are mutually reinforcing. Together, they collaborate on unified campaign development, shared creative alignment, enhanced fan experience, gameday storytelling, data-informed planning, sponsor activation, and partnership integration.

Key Responsibilities

Brand Leadership & Reputation
  • Develop and evolve brand strategy to strengthen relevance, reach, and affinity.
  • Maintain and enforce brand standards (visual + verbal) across all channels.
  • Ensure storytelling and messaging align with Club values and enhance reputation.
  • Monitor brand sentiment and lead proactive reputation management.
  • Align brand direction with organizational goals and strategic priorities.
Communications & Public Relations
  • Lead Club-wide communications strategy, including earned media and press engagement.
  • Serve as spokesperson or designate spokespeople as appropriate.
  • Build and maintain strong media relationships locally and nationally.
  • Oversee development, timing, and quality of press releases, media kits, and organizational announcements.
  • Lead crisis and issue communications planning and execution.
  • Oversee internal communications to support alignment, culture, and engagement.
  • Provide editorial oversight to ensure strategic, consistent storytelling across platforms.
Content & Storytelling Strategy
  • Guide editorial frameworks highlighting players, coaches, alumni, fans, partnerships, and community impact.
  • Oversee strategic planning and governance of annual content and storytelling themes.
 
  • Ensure content appears consistently across web, social, broadcast, print, and gameday environments.
  • Partner with Marketing/Digital to ensure content supports audience and engagement growth.
  • Ensure Club history, key narratives, and data are accurately integrated.
Leadership & Operations
  • Provide strategic directions to the Manager, Football Communications & Player Relations.
  • Ensure football-related messaging aligns with overall brand strategy.
  • Support major football announcements and sensitive communication situations.
  • Oversee integration of football storytelling across digital, social, broadcast, and community platforms.
  • Establish KPIs and reporting frameworks.
  • Oversee departmental budgeting, planning, and resource allocation.
  • Champion cross-departmental collaboration.
  • Support Club-wide revenue, data integration, and fan engagement goals.
Fan Experience, Partnerships & Community Integration
  • Ensure brand storytelling enhances fan experience throughout the customer journey.
  • Collaborate with Partnerships + Marketing & Revenue Development to:
    • Integrate sponsor storytelling + messaging
    • Support partnership value delivery
    • Align commercial initiatives with brand voice
    • Strengthen sponsor activation + integration
  •  
  • Amplify community initiatives through strategic content + media
Collaborative Partnership with Director, Marketing & Revenue Development

To ensure brand and revenue work in tandem:
  • Unified campaign planning and execution
  • Shared creative alignment
  • Gameday storytelling and promotional execution
  • Fan experience design and enhancement
  • Data-driven insight sharing and planning
  • Sponsor integration and activation
Qualifications & Experience
  • 7+ years in brand, communications, PR, and/or marketing; sports/entertainment an asset.
  • Proven experience developing and executing brand and communications strategies.
  • Demonstrated success as spokesperson, strong media relationships.
  • Experience in crisis + issues management.
  • Leadership experience managing staff and external partners.
  • Exceptional storytelling, writing, and narrative development.
  • Cross-functional collaboration supporting major announcements and events.
 

Skills & Competencies
  • Strategic thinker with strong business and brand acumen
  • Excellent written and verbal communicator
  • Strong editorial judgment
  • Creative, detail-oriented, innovative
  • Organized, proactive, adaptable
  • Able to manage multiple priorities and deadlines
  • Leadership presence and integrity
Working Conditions
  • Full-time; evenings, weekends, and holidays required during games and events.
  • Occasional travel for away games and community activations.

  • Director, Marketing

    3 days ago

    EDMONTON, Alberta, TH E Canada CFL Full time $80,000 - $120,000 per year

    Director, Marketing & Revenue Development Job Description (Full Time)Job Title:Director, Marketing & Revenue DevelopmentDepartment: Marketing and CommunicationsReports To: President & CEO  Overview: The Director, Marketing and Revenue Development plays a pivotal role within the Elks' Marketing & Communications Department by driving revenue growth through...

  • Brand Director

    2 weeks ago

    , , Canada Kensington Full time

    Join to apply for the Brand Director role at Kensington Join to apply for the Brand Director role at Kensington Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic...

  • Director, Brand

    3 days ago

    Edmonton, Alberta, Canada Edmonton Elks Full time $80,000 - $120,000 per year

    Job Description - Director, Brand & CommunicationsJob Title:Director, Brand & CommunicationsDepartment:Marketing & CommunicationsReports To:President & CEOOverview: The Director, Brand & Communications is a senior strategic leader responsible for strengthening, protecting, and evolving the Edmonton Elks brand across all touchpoints. This role oversees brand...

  • Brand Director

    2 weeks ago

    , , Canada TalentSphere Full time

    Job Description Brand Director – Hair Care Vaughan, On $140,000+ We are seeking a creative, enthusiastic, and strategic Brand Director to lead one of the dynamic brands in a growing portfolio of hair care products. The ideal candidate will be a detail-oriented self-starter with a passion for innovation, consumer insight, and high-quality product...

  • Director, Brand

    3 weeks ago

    Edmonton, Canada Edmonton Elks Full time

    Job Description - Director, Brand & Communications Job Title: Director, Brand & Communications Department: Marketing & Communications Reports To: President & CEO Overview The Director, Brand & Communications is a senior strategic leader responsible for strengthening, protecting, and evolving the Edmonton Elks brand across all touchpoints. This role oversees...

  • Director, Brand

    3 weeks ago

    Edmonton, Canada Edmonton Elks Full time

    Job Description - Director, Brand & Communications Job Title: Director, Brand & Communications Department: Marketing & Communications Reports To: President & CEO Overview The Director, Brand & Communications is a senior strategic leader responsible for strengthening, protecting, and evolving the Edmonton Elks brand across all touchpoints. This role oversees...

  • Director, Brand

    3 weeks ago

    Edmonton, Canada Edmonton Elks Full time

    Job Description - Director, Brand & Communications Job Title: Director, Brand & Communications Department: Marketing & Communications Reports To: President & CEO Overview The Director, Brand & Communications is a senior strategic leader responsible for strengthening, protecting, and evolving the Edmonton Elks brand across all touchpoints. This role oversees...

  • Director of Brand, Digital and Communications

    3 weeks ago

    , , Canada JMC HR Consulting Full time

    Director of Brand, Digital and Communications Get AI-powered advice on this job and more exclusive features. Direct message the job poster from JMC HR Consulting Recruiter @ JMC HR Consulting // Future Counselling Therapist @morejoywithjulie Our confidential client is seeking a Director of Brand, Digital and Communications to lead the evolution and execution...

  • Director, Brand

    4 weeks ago

    , , Canada Apryse Full time

    Overview The Role: We’re looking for a Director of Brand & Communications to elevate Apryse’s story and make sure the world knows we’re the best SDK provider on the planet. This is a highly strategic and hands-on leadership role for a seasoned communicator and brand builder who can connect the dots between what we do, why we do it, and how it feels to...

  • Communications Director and Brand Ambassador

    2 weeks ago

    , , Canada Seeds for Eco Communities Full time

    Communications Director and Brand Ambassador Positions at Seeds for Eco Communities. Position #1: Communications Director Organization: Seeds for Eco Communities Available: Permanent Volunteer Role, starting January 2026 Description: We are looking for a Communications Director to join our growing team at Seeds for Eco Communities. As an Ontario‑based...