Senior Strategist

Join to apply for the Senior Strategist role at The Kitchen North America ROLE: Senior Strategist TEAM: The Kitchen North America LOCATION: Toronto Company Overview The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking. Are you ready to join an award‑ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global ‘In‑House Agency of The Year’, further solidifying our position as a leader in the industry. Join us and be a part of something truly special - a team that's dedicated to creating ground‑breaking work and pushing limits. At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing We want individuals who are passionate about producing award‑winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief. Role Overview The Senior Strategist at The Kitchen is responsible for serving as the day-to‑day strategic lead across multiple brands. We seek someone who thrives in a fast‑paced, creative environment. This role demands a unique blend of strategic thinking, cultural curiosity, and, above all, a passion for social media. Key Responsibilities Developing strategies for brand activations Leading and coaching a team of Social Media Managers The ideal candidate understands the full marketing funnel and ecosystem, especially how social media fits in. They will inspire the team to deliver great content and brand activations that move at the speed of culture. Core Responsibilities Strategic Thinking: Maintain a deep understanding of the brand, audiences, business priorities, competition, and industry trends. Develop creative briefs, comms plans, campaign rollouts, and thought leadership. Cultural Strategy & Creative Brief Development: Translate current events, trends, and conversations into inspiring creative opportunities and proactive briefs that enable brands to quickly and effectively participate in culture. Collaboration with Creative Teams: Work closely with the Creative team to brainstorm, generate thought starters, and actively hone their work. Passion for Social Media: Stay updated on the latest social media platforms and trends, ensuring that Creatives and Brand Partners operate effectively in a constantly changing social media landscape. Understanding of Paid Media: Understand ad units, media opportunities, and post content options across various platforms. Provide strategic recommendations for creating and amplifying work with both paid and owned media. Social Playbook Development: Oversee the development of social media playbooks, ensuring alignment with brand DNA, voice, and platform strategies. Social Listening: Translate social listening data and media insights into strategic recommendations that inform brand activations and social content. Presentation Skills: Communicate ideas clearly and effectively in presentations, helping to get creative ideas approved by Brand Partners. Team Management: Lead a team consisting of Creatives, Social Copywriters, Content Creators, and directly manage two Social Media Managers. Guide your team in developing social briefs, deploying content, and managing Brand Partner relationships. Experience & Skills 5+ years of experience in a brand, creative, or social strategy role. Proven track record of managing brands with a significant following, ideally for a CPG or lifestyle brand. Experience working with Creative teams, providing strategic expertise, and influencing creative ideas. Proficiency in creating presentations (PowerPoint, Google Slides). Ability to translate research and data into meaningful insights that inspire big ideas. Strong understanding of tools and frameworks supporting strategy development (e.g., social listening). Deep passion and understanding of culture and social trends. Excellent presentation and communication skills in group environments. A university or college diploma in marketing, advertising, or a related field is preferred. Equal Employment Opportunity The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability. #J-18808-Ljbffr