Senior E-mail CRM Integrator

2 weeks ago

Montreal, Canada National Bank Full time
A career as an Senior E-mail CRM Integrator in the CRM Integration team at National Bank means contributing to the development and integration of e-mail campaigns using technological tools.
You will be actively involved in the implementation, evolution and operation of business requirements to support a consistent email customer experience.
Your job
Develop and integrate email campaigns in Salesforce Marketing Cloud via HTML and CSS
Participate in the evaluation of the campaign performance and propose optimization opportunities
Keep abreast of the latest marketing trends and tools, sharing insights on successful strategies from best-in-class marketing teams
Act as an Expert to support your colleagues in the CRM Integration
Manage the day-to-day execution of email deployment for various projects
Collaborate effectively with multidisciplinary teams to drive successful campaign execution, including reporting/analytics, brand/business leaders, web development, etc
Contribute to test design and execution, implement A/B and multivariate testing methods
Contribute to the definition of personalization elements in collaboration with targeting teams
Contributing to the selection of content/design/HTML type results in higher productivity rates and reporting on email performance
Analyze data from email marketing programs to develop internal best practices
Proactively identify opportunities to improve processes and reduce execution complexity
Manage multiple concurrent projects from concept to completion under tight deadlines
Your team
In the CRM Integration department, you will be part of a team of seven colleagues and report to the CRM Integration Director. Our team stands out for its expertise and dynamic collaborative atmosphere.
Our learning-in-action training programs allow you to master your craft. Customized training content on topics such as (to be completed) is available to support your continuous learning. Access to colleagues with different expertise, experience and diverse profiles enriches your development from all points of view.
Basic requirements
Six years of industry-related relevant experience
In-depth knowledge of email marketing best practices, including targeted lists, subject lines, messaging, and productivity
Proficiency in Salesforce Marketing Cloud
Good knowledge of digital analytics (Power BI, Adobe, Google Analytics or similar)
In-depth knowledge of HTML and CSS coding principles
Knowledge of AMPScript, JSON and SQL are an asset
Previous experience in implementing a targeted communication system
QA experience, and good knowledge of different types of tests and methodologies
Excellent work methodology and solid time and priority management
Experience in responsive design testing is an asset
Experience in mobile testing and automation is an asset
Autonomous, solution-orientated and collaborative
Be customer-centric
Your benefits
In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family. Health and wellness program, including many options
Flexible group insurance
Generous pension plan
Employee Share Ownership Plan
Employee and Family Assistance Program
Preferential banking services
Opportunities to get involved in community initiatives
Telemedicine service
Virtual sleep clinic
These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.
Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.
We're putting people first
We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.
We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates What can you bring to our team?
Come live your ambitions with us

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