Senior Manager, Marketing Automation and Strategy

Senior Manager, Marketing Automation and Strategy 4 weeks ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. About Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box — we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team We’re building a world where Identity belongs to you. The Opportunity Are you a strategic and technically adept marketing automation leader with a passion for leveraging cutting-edge technology to drive impactful customer experiences? We are seeking a Senior Manager, Marketing Automation to join our dynamic team. In this pivotal role, you'll be instrumental in developing and executing our marketing automation strategy, with a sharp focus on integrating Artificial Intelligence to enhance journey orchestration and optimize funnel management . You'll lead the design, implementation, and optimization of sophisticated, personalized customer journeys across various digital channels, ensuring seamless and highly effective engagement from initial awareness through to advocacy. This role is critical in maximizing our marketing impact, improving conversion rates, and contributing directly to Okta's global growth by putting Identity at the heart of digital interactions. What You'll Do The core of this role is mastering the customer experience within our MarTech tools. You will: Campaign Journey Architecture & Technical Implementation: Own the translation of marketing requirements into functional, segment-specific automation programs within our MarTech platforms (e.g., Marketo, 6sense). Design, build, and optimize complex, multi-channel customer journeys that deliver personalized experiences at scale, ensuring engagement from awareness through advocacy. Manage the hands-on technical configuration of campaigns, including building logic, segmenting audiences, setting up testing frameworks, ensuring correct tracking, and integrating data flows between systems (Marketo, Salesforce, 6sense, Outreach). Ensure data integrity and hygiene across all automation programs, managing list imports, opt-outs, and data synchronization rules. Funnel Optimization and Performance: Optimize the end-to-end marketing automation funnel, analyze funnel performance, identify bottlenecks, and implement data-driven strategies to improve conversion rates and shorten sales cycles. Lead a rigorous A/B and multivariate testing strategy across campaigns and journeys to identify top-performing elements and improve program efficacy. Establish clear KPIs and develop robust reporting to measure campaign effectiveness, presenting insights and data-backed recommendations. AI Integration and Platform Expertise: Own and evangelize the strategy for integrating AI/ML into journey orchestration, leveraging predictive analytics for segmentation, dynamic content personalization, and optimal engagement times. Oversee the utilization and health of marketing automation platforms and integrations. Develop user-friendly self-service capabilities for internal users. Partner with xDR, Marketing Operations, and other Marketing teams to ensure lead flow, consistent messaging, and integrated campaign execution along the customer journey. Strategic Leadership & Team Growth: Be the strategic innovator for buyer engagement by analyzing performance data, intent signals, and industry trends to identify new journey opportunities; model potential impact of new journeys and CTAs. Lead, guide, and develop our marketing automation specialists, fostering a culture of data-driven decision making, operational excellence, and continuous improvement. Set the vision for the team and empower them to execute and grow. What You'll Bring Core Expertise: Campaign Implementation Mastery: 5+ years in a dedicated marketing role, with 2-3 years in a leadership capacity. Ability to translate a non-technical strategy into a launch within a major MA platform. Journey Orchestration & Delivery: Experience designing, building, and optimizing multi-channel customer journeys that drive business outcomes. Platform Proficiency & Technical Acumen: Hands-on experience with a leading MA platform (e.g., Marketo, Salesforce Marketing Cloud, HubSpot); understanding of data management and integrations. 6sense certification required. Analytical & Strategic Skills Funnel Optimization: Strong analytical skills with a track record of improving conversion and efficiency through data-driven strategies. Translational Communication: Ability to translate technical requirements for non-technical stakeholders and translate marketing goals into technical specs. Tool Ecosystem Experience: Experience integrating MA platforms with tools like 6sense and Outreach. Bonus Points If You Have Certifications in Marketo Experience in a B2B SaaS environment focusing on identity or security solutions. Are you ready to redefine how we engage our customers and partners through AI-driven marketing automation? We'd love to hear from you Compensation and Benefits The annual OTE range for candidates located in California, Colorado, New York, and Washington is between $170,000–$256,000 USD. Okta offers equity (where applicable) and benefits, including health, dental, vision, 401(k), FSA, and paid leave. Salary and benefits vary by location and experience. For total rewards details, visit: What you can look forward to as a Full-Time Okta employee Amazing Benefits Making Social Impact Developing Talent and Fostering Connection + Community at Okta Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, disability, or status as a protected veteran. Reasonable accommodations are available on request. 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