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Activation Manager
4 weeks ago
The Activation Manager is responsible for managing agency relationships and ensuring flawless execution of activation campaigns within strategic guardrails set by leadership. This includes overseeing digital, social, experiential, and retail activations delivered by external partners, providing clear briefs, monitoring progress, and ensuring alignment with brand objectives. The role requires strong experience in agency collaboration, project management, and campaign optimization, with a preference for candidates who have worked in an agency environment. Advantages You will be granted full autonomy to drive critical brand decisions, effectively shaping the vision and long-term strategy of a rapidly evolving startup. This role uniquely blends the agility and fast pace of a new venture with the significant financial backing and resources of a major multinational corporation. Location: Fully remote. Travel: Requires one trip per month to Montreal. Responsibilities Agency Partnership Management (Core Focus): Act as the primary liaison with creative, media, and activation agencies; set priorities, provide briefs, and ensure deliverables meet brand standards. Digital Activation Oversight: Monitor paid media, social content, influencer campaigns, and CRM execution managed by agencies; review performance and approve optimizations. Social Media & Influencer Coordination: Collaborate with agencies on content calendars, influencer partnerships, and community engagement strategies. Experiential & Sponsorship Support: Work with agencies to deliver trial activations, tradeshows, and sponsorship activations; ensure logistics and compliance. Retail Media & POSM: Oversee agency-led POSM (Point of Sale Material) development and in-store placement strategies. E-Commerce & Amazon: Coordinate with agencies on marketplace operations and ad optimization. Reporting & Performance Analysis: Review agency reports, validate KPIs (Key Performance Indicators), and provide feedback for continuous improvement. Knowledge & Skills Agency Management Expertise (Required): Proven experience managing external agencies and vendors; ability to provide clear briefs, evaluate creative/media plans, and drive accountability. Digital Marketing Knowledge: Strong understanding of paid media, social platforms, influencer marketing, and CRM to guide agency execution. Preferred Background: Experience working in an agency environment or managing agency relationships from the client side. Project Management: Skilled in coordinating multiple stakeholders and timelines. Analytical Skills: Ability to interpret agency reports and ensure data‑driven decisions. Industry Experience: Candidates must have substantial experience in the CPG (Consumer Packaged Goods) industry or with Natural Health Products (NHPs). This includes familiarity with market trends, consumer behavior, regulatory standards, and product lifecycle management in these sectors. Experience in launching new products, understanding the unique marketing needs of CPG. Experience in NHP or beverage industry is a plus. Managerial & Interpersonal Skills Leadership: Proven ability to lead and inspire a team, setting high standards and achieving stretch goals. Global Engagement: Ability to collaborate effectively with global teams, aligning local strategies with global objectives. Communication: Excellent communication skills, capable of effectively articulating strategies and insights to both technical and non-technical stakeholders. Problem‑Solving: Strong problem‑solving skills, with an innovative and creative approach to overcoming challenges. Agency Collaboration: Ability to manage and influence external agencies, ensuring alignment with brand objectives and timely delivery of activation plans. Qualifications Required Qualifications & Skills Agency Management Expertise (Required): Proven experience managing external agencies and vendors; must be able to provide clear briefs, evaluate creative/media plans, and drive accountability. Digital Marketing Knowledge: Strong understanding of paid media, social platforms, influencer marketing, and CRM to guide agency execution. Industry Experience: Substantial experience in the CPG industry or with Natural Health Products (NHPs). This includes familiarity with market trends, consumer behavior, regulatory standards, and product lifecycle management in these sectors. Project Management: Skilled in coordinating multiple stakeholders and timelines. Analytical Skills: Ability to interpret agency reports and ensure data‑driven decisions. Managerial & Interpersonal Skills: Proven ability to lead and inspire a team; excellent communication skills, capable of articulating strategies and insights effectively; strong problem‑solving skills with an innovative and creative approach; ability to collaborate effectively with global teams. Preferred Background Experience working in an agency environment or managing agency relationships from the client side. Experience in NHP or the beverage industry is a plus. Prior agency experience or strong understanding of agency dynamics. Bilingualism (French and English) is required due to regular communication with internal and external stakeholders across Canada and internationally. Our Client operates across Canada, and globally. This company takes all reasonable means to limit the number of positions in Quebec that require knowledge of a language other than French, and only requires this where it is necessary and its existing bilingual employees are unable to fulfil these job duties. Based on an assessment conducted by our client, it has been determined that this position requires candidates to be fluent in English (oral and written). In particular, this position will require the employee to: Collaborate and provide support to other colleagues and business functions located outside of Quebec who do not speak French. Attend essential training, meetings or conferences held outside Quebec, which are presented in English. Participate in company‑wide Canadian/Global town hall meetings and management information sessions, which are presented in English. Summary Does this job interest you? Do not hesitate to send me your resume at: Randstad Canada Equal Employment Opportunity Statement Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. We are dedicated to developing and implementing strategies to increase equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including recruitment, retention and advancement for all employees. We are committed to respecting human rights, and to positive actions that affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise. Those who identify as women or non‑binary/gender non‑conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible); and members of visible minorities, racialized groups and the LGBTQ2+ community are especially represented in Canada's workforce. Randstad Canada also supports accessibility and accommodation needs throughout the employment lifecycle. If you require accommodation, please email so we can ensure your full participation in the interview process. #J-18808-Ljbffr
